SAS Institute Inc. Marketing Specialist in Prague, Czech Republic

Marketing Specialist for Czech republic

SAS is searching for a rounded marketing generalist who enjoys all aspects of an IT-focused marketing job. If you are analytically driven, good at end-to-end online marketing activities, you like organizing events and enjoy the world of business analytics, this is might be your next opportunity. SAS is ready to provide you with the full marketing playground and long-term support in most relevant areas of your preferred competence(s).

What you will do:

  • Operations and logistics of marketing activities, events and/or campaigns in accordance with SAS's sales and marketing initiatives for both internal and external clients, customers and prospects

  • Generate new business leads via targeted events, webinars and online workshops in cooperation with local sales and pre-sales teams

  • Partner with sales on validation of leads and beyond

  • Nurture validated leads – create and deliver follow-up online campaigns

  • Actively work with internal databases used for all marketing activities, ensure proper data quality and consistency

  • Choose and localize relevant marketing content coming for the corporate

  • PR activities and creation of customer references

What you will need to be successful in this role:

  • Solid marketing experience from ICT environment

  • Business partnering skills in goal-oriented environment

  • Customer focus (for both internal and external customers)

  • Able to create online event invitations, campaigns, websites and landing pages

  • Experience with working with marketing databases – able to ensure data quality, run reports, extract and analyze various types of marketing-related data

  • Excellent written and verbal communication skills both in English and Czech language

  • Online marketing activities savvy

  • Flexible, proactive, fast learning and accountable for own work

What’s our focus?

Some people see data as facts and figures. But it’s more than that. It’s the lifeblood of business. It contains an organization’s history and it’s trying to tell you something. SAS helps customers around the world make sense of the message. As the leader in business analytics software and services, SAS transforms data into insights that give our clients a fresh perspective on their business. They can identify what’s working. Fix what isn’t. And discover new opportunities.

Requisition ID: 2018-14076

Travel Requirements: 25%

External Company Name: SAS Institute Inc

External Company URL: www.sas.com