Wells Fargo Analytic Manager 4 - Wholesale and Wealth Investment Management Marketing Measurement Lead in Minneapolis, Minnesota

At Wells Fargo, we have one goal: to satisfy our customers’ financial needs and help them achieve their dreams. We’re looking for talented people who will put our customers at the center of everything we do. Join our diverse and inclusive team where you’ll feel valued and inspired to contribute your unique skills and experience.

Help us build a better Wells Fargo. It all begins with outstanding talent. It all begins with you.

Wells Fargo’s Chief Administrative Office (CAO) consists of enterprise functions that work together to promote and protect the Wells Fargo culture and brand, and support our team members. Groups within CAO work to protect our reputation, tell our story, bolster team member engagement, connect with our customers, and bring new and innovative solutions to life. CAO functions include Commitment to Customer, Corporate Responsibility & Community Relations, Data Management & Insights, Human Resources, Marketing, and Stakeholder Relations.

This newly created role will report to the Head of Marketing Measurement and partner with teams across functional teams in Marketing Measurement, Marketing Strategic Capabilities and Insights, OC Marketing, OC Product and other Enterprise teams. Responsible for delivering analysis, insights and the decision strategies function for an area with impact across Wholesale and Wealth Investment Management Marketing. Provides leadership to the transformation of data into information and provides information and strategic insight that will assist leaders’ decision-making relative to corporate products, services and process improvements that impact business outcomes. Participates in the formulation and articulation of vision for analytic opportunities and advancements. Evaluates, recommends and implements strategies for developing and utilizing technical resources to predict, improve and measure the success of fundamentals and new initiatives linked to business outcomes. This requires an understanding of internal business strategies and objectives. Identifies and integrates external market factors that impact or drive business outcomes. Defines measurement standards and collaborates with business partners to achieve consistent agreement and application of definitions, measurements and interpretation. Builds analytical capabilities and manages modeling, forecasting, reporting and/or data distribution tools and processes. Manages through other managers and/or senior consultants to accomplish objectives.

The Marketing Measurement team brings accountability to the Marketing organization by empirically estimating the incremental contributions of Marketing to the business and the performance of each campaign and marketing initiatives. Its charter also includes providing guidance to the organization as to the optimal levels of program investments and allocations across businesses, marketing channels, sales channels, audiences and time to achieve forecast sales goals. The team is also charged with developing and maintaining all the Marketing Mix Modeling, Multi-touch Attribution, Test and Control Models, Targeting Models, Opportunity Sizing, Sales Planning and Forecasting as well as Numerical Optimization Apps that provide the backbone of past Marketing performance measurements and future investment optimizations. All while reducing risk and driving operational efficiencies.


  • Lead Marketing Measurement and optimization for Wholesale and Wealth Investment Management

  • Apply sanctioned standard Marketing Measurement campaign measurement practices

  • Guide the OC Marketing team on the levels and strategy for program investment

  • Engage with OC Marketing and Product leaders to understand and conceptualized their needs, providing close-looped solutions

  • Be an advocate of analytical reasoning, bringing clarity, discipline and purpose to the Marketing organization

  • Bring a positive and adaptable mindset to every day’s challenges

  • Be a champion of the team, supporting and nurturing their work and TM growth

  • Maximize value productivity in a world of limited resources, displaying entrepreneurship and creativity

  • Act as a catalyst for innovation and new thinking for the entire Marketing organization

  • Leverage enterprise measurement solutions like ROMI to guide Marketing strategy and investments for Wholesale and Wealth Investment Management, and provide a continuous feedback loop on our measurement toolkit to remain on a permanent state of improvement and innovation

  • Mitigate risk, reduce expense, maximize operational efficiency, quality and compliance of tools and deliverables

Who We Are:

Learn more about Wells Fargo Enterprise Data & Analytics

Learn more about Wells Fargo


Preferred Location(s): Charlotte, NC; Des Moines, IA; Minneapolis, MN; St. Louis, MO. Other locations may be considered.

As a Team Member Manager, you are expected to achieve success by leading yourself, your team, and the business. Specifically you will:

  • Lead your team with integrity and create an environment where your team members feel included, valued, and supported to do work that energizes them

  • Accomplish management responsibilities which include sourcing and hiring talented team members, providing ongoing coaching and feedback, recognizing and developing team members, identifying and managing risks, and completing daily management tasks

Required Qualifications:

  • 8+ years of experience in one or a combination of the following: reporting, analytics, or modeling

  • 4+ years of management experience

  • 4+ years of marketing analytics experience

Desired Qualifications:

  • 4+ years of experience in client or partner servicing within the analytic marketing space

  • Experience with marketing mix modeling, regression and optimization

  • Experience in B2B marketing analytics

  • Experience in Wealth Investment Management marketing analytics

  • Experience in media, including digital content marketing analytics

  • Experience in SAS, R, or SQL

  • Experience managing teams of more than five team members

How to Express Interest in This Job: Wells Fargo invites you to apply for this job at https://employment.wellsfargo.com/psc/PSEA/APPLICANTNW/HRMS/c/HRSHRAMFL.HRSCGSEARCHFL.GBL?Page=HRSAPPJBPST_FL&FOCUS=Applicant&SiteId=1&JobOpeningId=5401503&PostingSeq=1.

All offers for employment with Wells Fargo are contingent upon the candidate having successfully completed a criminal background check. Wells Fargo will consider qualified candidates with criminal histories in a manner consistent with the requirements of applicable local, state and Federal law, including Section 19 of the Federal Deposit Insurance Act.

Relevant military experience is considered for veterans and transitioning service men and women.

Wells Fargo is an Affirmative Action and Equal Opportunity Employer, Minority/Female/Disabled/Veteran/Gender Identity/Sexual Orientation.

Relevant military experience is considered for veterans and transitioning service men and women.

Wells Fargo is an Affirmative Action and Equal Opportunity Employer, Minority/Female/Disabled/Veteran/Gender Identity/Sexual Orientation.