Baxter Service Marketing Manager EMEA in London, United Kingdom
Responsiblefor the marketing, commercial growth and overall marketingstrategyfor Service in EMEA.Partner with the local Service & Commercial teams fornew product launches andgeographic expansions, as well as engage with cross-functionalpartners appropriatelytoensure successful implementation. Interfacewith internalandexternal customersto closeprojects that generate incrementalrevenue and supportincreasedprofitabilityof the serviceoffering.* *
ESSENTIAL DUTIES AND RESPONSIBILITIES
Understand and analyzetheproducts,market,competition,and emerging customerneeds specific to the EMEA region. Leverage the information to develop a strategy and service offerings to fit the needs of the EMEA clusters and countries.
Support Service Launch Readiness and Excellence by partnering with the local commercial team to ensure service offerings are defined prior to launch and are aligned to the country
Create and execute on training, tools and marketing collateral to help the EMEA region promote the value of service and to successfully sell service to generate incremental revenue and maintain existing customer relationships.
Responsible for creating and maintaining service catalog and pricing strategy, along with appropriate communication plan for internal stakeholders and external customer messaging.
Partner with Service and Commercial Leadership to evaluate profitability of existing and new service offers, identify trade-offs, actively seek out alternate solutions to overcome barriers and work collaboratively to ensure a positive outcome for the customer and Baxter.
Analyze best business practices around the region, identify the ones with the best ROI and provide recommendations for leveraging into other countries, including emerging markets.
Through market research, identify new service offerings, underserved markets, business models, process improvements, go-to market strategies that are supported by data and can be sustained operationally with short-term ROI.Active contributor on the Technical Service EMEA Leadership Team
• Minimum 5 years of Marketing experience outside of the United States • Bachelor’s degree • Medical Device industry experience preferred • 100% English speaking
Organization: *Global Services - Business Head
Title: Service Marketing Manager EMEA
Requisition ID: 1800083O