SAP Partner & SME Marketing - Field Marketing Job in Lima, Peru

Requisition ID: 184368

Work Area: Marketing

Expected Travel: 0 - 10%

Career Status: Professional

Employment Type: Regular Full Time

COMPANY DESCRIPTION

SAP started in 1972 as a team of five colleagues with a desire to do something new. Together, they changed enterprise software and reinvented how business was done. Today, as a market leader in enterprise application software, we remain true to our roots. That’s why we engineer solutions to fuel innovation, foster equality and spread opportunity for our employees and customers across borders and cultures.

SAP values the entrepreneurial spirit, fostering creativity and building lasting relationships with our employees. We know that a diverse and inclusive workforce keeps us competitive and provides opportunities for all. We believe that together we can transform industries, grow economics, lift up societies and sustain our environment. Because it’s the best-run businesses that make the world run better and improve people’s lives.

ROLE DESCRIPTION

  • Generate demand and accelerate pipeline through effective planning and execution of marketing activities, programs and campaigns including the relevant use of account-based marketing data-driven marketing, inside marketing, digital marketing, events, etc.

  • Strategy Execution –Understand how to translate business strategy and objectives into effective marketing execution tactics. Pursue the proper training to be responsible to ensure brand, quality, consistency, and compliance and promotethese aspects within all related demand generation activities.

  • Lead Management – Understand the goals, objectives and processes involved in successful lead management. Facilitate collaboration with key sales and business stakeholders to increase impact of marketing. Seek to improve lead quality, secure higher acceptance rates, and optimize related campaign processes for improved future executionData Management – Focus on execution and speed to market to independently document campaign execution and lead management activities in the system of record, including CRM, reports, dashboards and scorecards.

  • Market Research/Analysis – In preparation for successful tactic execution, understand the market and target audience, how to segment and adapt messages, and to optimize campaign tactics.

  • Customer Service and Relationship Management – In line with the marketing mission, maintain a high level of customer focus in order to create a valuable customer experience throughout the entirety of marketing lifecycle. This includes a good understanding on how to service inquiries, resolve problems, respond to direct customer requests (especially in local markets or for events), etc.

  • Channel & Ecosystem – Understand the importance of different routes to market in order to leverage channels and ecosystem (GPO) to optimize impact and reach of respective marketing tactics. Consider how to expand the reach of campaigns as well as respective budget optimization through other avenue

SCOPE

Partner-first will remain the preferred Go To Market motion in General Business. Ensure full and proper coverage for all customers in General Business and Dormant/Net-New segments. Lead a single, transparent engagement model with all Partner types across all marketing activities. Leads the General Business marketing plan ensuring aligned with the country.

TASKS

  • Drive maximum awareness of SAP and SAP’s new brand narrative.

  • Offer the right Partner ecosystem to support each marketing activity.

  • Execute demand generation and acceleration marketing activities to support GB targets, bookings and revenue contribution.

  • Safeguard contacts to support customer acquisition.

Experience & Educational Requirements

  • Bachelor Degree in Marketing or related fields

  • 2-5 years of marketing experience

  • Marketing experience in IT companies (Desirable)

  • Languages: Spanish and English (Advance Level)

  • Experience in B2B marketing

  • Experience in high tech marketing

  • Working in a team environment

  • Soft-Skills: Integrity & trust, Collaboration, Excellence, Accountability, Focus, Inclusion & empathy

Start date: October 2018

WHAT YOU GET FROM US

Success is what you make it. At SAP, we help you make it your own.A career at SAP can open many doors for you. If you’re searching for a company that’s dedicated to your ideas and individual growth, recognizes you for your unique contributions, fills you with a strong sense of purpose, and provides a fun, flexible and inclusive work environment – apply now .

SAP'S DIVERSITY COMMITMENT

To harness the power of innovation, SAP invests in the development of its diverse employees. We aspire to leverage the qualities and appreciate the unique competencies that each person brings to the company.

SAP is committed to the principles of Equal Employment Opportunity and to providing reasonable accommodations to applicants with physical and/or mental disabilities. If you are in need of accommodation or special assistance to navigate our website or to complete your application, please send an e-mail with your request to Recruiting Operations Team (Americas: Careers.NorthAmerica@sap.com or Careers.LatinAmerica@sap.com , APJ: Careers.APJ@sap.com , EMEA: Careers@sap.com ).

Successful candidates might be required to undergo a background verification with an external vendor.

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