Autodesk Construction Marketing Manager in England, United Kingdom
Construction Marketing Manager Location: Farnborough- United Kingdom Job ID: 18WD28620
Position Overview We are looking for a talented and self-directed storyteller to reach construction executives and industry influencers while driving our message across multiple marketing channels. If you are also passionate about construction and the possibilities of technology for the future of the industryeven better.
The construction industry is poised for radical transformation and Autodesk technology is helping general contractors, trades, and owners digitalize the construction site with cloud and mobile solutions and leveraging innovations such as big data , virtual reality, robotics and more.
As Marketing Manager for the construction industry, you will be at the centre of this exciting transformation, articulating our vision and value proposition to top General Contractors across Europe. You will work at both the strategic and tactical level - generating creative and scalable ideas to engage the construction industry.
You will be responsible for creating and driving integrated marketing plans with a focus on driving awareness and preference. You will also write and drive the production of customer facing marketing content that positions the Autodesk team as a thought leader and technology partner for the construction industry.
The successful candidate is an effective communicator who thinks strategically, writes concisely, speaks easily to large and small groups, and is a coalition builder. They must be able to work collaboratively and drive consensus with cross functional teams across Autodesk.
Responsibilities * Represent the Autodesk value proposition for construction through storytelling * Ensure strategic alignment of marketing programs in through close collaboration with Industry Strategy and Account Based Sales and Marketing teams * Ensure consistent and clear representation of our value proposition across all customer facing touchpoints, made possible by building strong, collaborative relationships with industry strategy, product marketing, event marketing, PR, and account based sales and marketing teams * Establish and maintain close relationships with customers, sales and industry influencers in order to understand local market dynamics and translate into marketing messaging and content * Develop and validate meaningful persona profiles and relevant messaging targeting key construction constituents in Europe * Creates and ensure execution of an annual marketing plan, defining messaging, target audience, objectives, and alignment with strategic goals * Create customer-focused marketing strategies and content to convey the value of Autodesk for construction decision makers * Employ thought-leadership and evangelism strategies to build market awareness, working closely with internal thought leaders and customers
* Proven experience in a marketing role; preference towards construction industry background
* Excellent written & verbal communicator
* Successful track record leading solution or industry marketing initiatives, creating marketing plans and communication programs * Proven track record of collaboration, ability to build strong relationships across a matrixed organization * BA/BS degree, preferably in Marketing, Communications or Construction Management. * Travel: up to 25%
About Autodesk With Autodesk software, you have the power to Make Anything. The future of making is here, bringing with it radical changes in the way things are designed, made, and used. It's disrupting every industry: architecture, engineering, and construction; manufacturing; and media and entertainment. With the right knowledge and tools, this disruption is your opportunity. Our software is used by everyone - from design professionals, engineers and architects to digital scientists, students and hobbyists. We constantly explore new ways to integrate all dimensions of diversity across our employees, customers, partners, and communities. Our ultimate goal is to expand opportunities for anyone to imagine, design, and make a better world.
Job: *Marketing & Public Relations
Title: Construction Marketing Manager
Requisition ID: 18WD28620