J&J Family of Companies Marketing Manager One Ethicon Central Region in Budapest, Hungary
The Medical Devices sector of Johnson & Johnson, Family of Companies, is now looking for an experienced Marketing Manager:
The Medical Devices segment produces a broad range of innovative products used primarily by health care professionals in the fields of orthopaedics, neurovascular, surgery, vision care, diabetes care, infection prevention, cardiovascular disease, sports medicine, and aesthetics. This segment is comprised of our Global Medical Solutions, Global Orthopaedics and Global Surgery Groups.
MARKETING MANAGER One ETHICON
Full time permanent contract
The role of the Marketing Manager is to identify, assess and implement opportunities for growth that fit within the CE (Czech, Slovakia, Hungary) Surgical Care & Bio surgery Business Unit. Perform strong focus on promoting the key products in key procedures to increase sales volumes and market share through development of clear marketing objectives and sharing of best practices and also developing market segments identified as strategic growth opportunities. In your role you will work closely with Sales, Commercial and Market Access leaders to ensure proper deployment of the plan.
Focus on creating strong execution plans including marketing plans with strategies, market segmentations, targeting, market analysis, action plans, marketing expenses and sales forecast to drive growth and profitability
Strong collaboration with Sales & Commercial Leaders to determine best opportunities and execution plans.
Analyze the target market relative to the position of the product group to quantify achievable sales and profit potential for the product line.
Development of both short and long-range strategy.
Consistent communication with business partners as to marketing plans and vision.
Identify new business opportunities and strategic specialties or disease areas, which address unmet customer needs and accelerate growth.
Establish and develop continuous interaction and communication with the CEE Marketing team to ensure the understanding, implementation and execution of key marketing and sales strategies.
Develop, review, approve, implement and monitor productivity of all promotional programs.
Lead new product launches and drive execution through aligned CE marketing strategies
Create and implement product launch plans, which include specific guidelines with respect to market opportunity, product positioning sales message, sales strategy, sales pricing, inventory and sales promotion. Utilize Launch Excellence.
Initiate products rationalizations, clinical studies and any other educational and promotional activity, which would ultimately build the value of the business area and maximize profit.
Develop appropriate decisions on pricing, stock, promotion materials, market research, regulatory and any issue which impacts business area
Promote market analysis and actively collect Marketing Intelligence
Keep sales management and sales reps promptly and accurately informed on industry trends, product acceptance and new product releases.
Ensure the proper execution of sales training programs, Congress and Prof Ed collaboration
Proactively cooperate with HE&R and KAM’s to align marketing strategies with non-clinical stakeholders strategies
Co-travel with sales reps to enhance market knowledge and evaluate new candidates at the end of the training and decide on whether they have adequate product knowledge
Maintain strong market knowledge on competitors and market environment though external and internal research in order to identify needs and opportunities
Effectively manage the promotional budget
Be role model for J&J Credo Values and Healthcare Compliance
Ensure applicable company/healthcare compliance with all relevant country and EMEA /CEE requirements, company regulations, policies and procedures.
Background as Marketing Manager or Product Manager is a plus
5-7 years Commercial experience including sales and/or marketing roles
Experience with ETHICON product portfolio is a plus
Strong leadership skills & strategic thinking
Exceptional interpersonal and communication skills
Experience with collaboration, influencing without authority and working successfully with cross-functional teams is required.
Fluent in English
Availability to be located within the Central European countries: Czech Republic, Slovakia or Hungary
An opportunity to be part of a global market leader
A dynamic and inspiring working environment
Many opportunities to work on challenging projects and assignments
Possibilities for further personal as well as professional development
Motivating financial remuneration
Many employee benefits
Europe/Middle East/Africa-Slovakia-Bratislava-Bratislava, Europe/Middle East/Africa-Hungary-Budapest-Budapest
Johnson & Johnson Slovakia, spol. s.r.o (7067)