DuPont Global Flexo Marketing Manager, Advanced Printing, Electronics & Communications in Wilmington, Delaware
Global Flexo Marketing Manager, Advanced Printing, Electronics & Communications (Job Number: 014944W-01)
Global Marketing Strategy & Planning :
Develop and lead the global marketing strategies and execution plans to achieve share, revenue, and gross contribution objectives.
Responsible for worldwide marketing of the flexo product portfolio. Lead contribution goals, marketing programs, marketing communications, and pricing working closely global product manager, and branding for products/product lines in order to develop and maintain strong brand awareness, accelerate sales, and maximize profitability.
Define global marketing objectives and measure and track metrics for marketing programs.
Accountable for market segmentation, VOC/market research, competitive analysis, customer segmentation to define the value proposition, targeting, positioning and route-to-market strategies of product portfolio/value chain.
Analyze and synthesize data to drive effective decisions and provide insights. Marketing Execution :
Lead global cross-functional marketing team to drive regional marketing plan execution and growth through various tactics - market development, sales enablement, channel management, geographic penetration, messaging, etc.
Ensure sound value props for our offerings, translate value props into selling/demand creation tools/programs, working with regions to translate into execution.
Engage deeply with the value chain to understand trends, applications, and needs. Use that knowledge to create differentiated marketing programs/strategies and inform product management.
Lead market intelligence communications process - collects and assimilates market information, ensures accurate analysis and market details; develops leading indicators.
Prepare and execute worldwide launch plans for new products. Support global R&D programs to ensure key programs are progressing through the pipeline.
Partner with Marketing Communications to develop and execute content and brand strategies with the goal of generating leads and growing/retaining customers. Invest in learning and using new digital capabilities/tools.
Collaborate and align with regional leaders to provide guidance to on short and mid-term growth targets during strategy and execution reviews
Networks with peers across the industry, and other SBUs serving the same markets, to effectively support the regional business and identify long term growth opportunities
Job Qualifications :
Bachelor’s Degree in Marketing, Technical or Business related-field, with MBA strongly preferred.
A minimum of 8 years’ experience in a marketing or commercial role.
Strong functional knowledge of Marketing fundamentals and the ability to recognize opportunities for significant improvement.
Business financial acumen, understanding the key drivers of profitability and the impact of marketing decisions.
Strategic thinking capability; able to see the big picture and drive implementation of improvement opportunities without getting lost in the details.
Sales and/or Marketing experience at various roles and levels with customer facing responsibilities; prior Product or Pricing Management experience would be a benefit.
Excellent analytical skills, with demonstrated ability to interpret data, draw conclusions and drive discussions for decision making.
Strong interpersonal skills that motivate good thinking and encourages cooperation and enthusiasm.
Excellent communication and influencing capabilities; able to advocate effectively across a multi-function organization to gain consensus and commitment for action from key stakeholders at all levels.
Proven leadership skills in effectively driving and implementing complex multi-functional team projects.
Knowledge of packaging, printing, packaging inks and/or flexographic printing is preferred, but not required.
Primary Location: NA-United States-Delaware-Wilmington
Organization: Electronics & Communications
Education Level: Bachelor's Degree (±16 years)
Employee Status: Regular
Job Type: Experienced
DuPont is an equal opportunity employer. Qualified applicants will be considered without regard to race, color, religion, creed, sex, sexual orientation, gender identity, marital status, national origin, age, veteran status, disability or any other protected class. If you need a reasonable accommodation to search or apply for a position, please visit our Accessibility Page for Contact Information. For US Applicants: See the “Equal Employment Opportunity is the Law” poster.