Schneider Electric Marketing Director, Content and Campaigns in West Kingston, Rhode Island
Schneider Electric™ creates connected technologies that reshape industries, transform cities and enrich lives. Our 160,000 employees thrive in more than 100 countries. From the simplest of switches to complex operational systems, our technology, software and services improve the way our customers manage and automate their operations.Help us deliver solutions that ensure Life Is On everywhere, for everyone and at every moment: https://youtu.be/NlLJMv1Y7Hk.
Great people make Schneider Electric a great company.
The* Marketing Director, Content and Campaigns* is responsible for global definition, portfolio and blueprint of content marketing and campaign strategy within the IT Business Unit. With a focus on digital marketing strategies, this position oversees all marketing content initiatives across multiple platforms and formats to drive brand, leads, sales, engagement, retention, advocacy and positive customer behavior.
Leading a team of content creators, curators and search engine optimizers, the core mission of this function is to plan, create and distribute valuable and compelling content to attract, acquire, and engage IT Buyers using all relevant distribution channels – with the objective of driving brand awareness & preference, revenue and loyalty, creating a network of promoters & influencers.
Posiition is ideally based in West Kingston, Rhode Island but we will consider alternative locations.
Develop a global campaign and content strategy that supports and extends marketing initiatives, both short- and long-term, determining which methods work for the brand and why. Continuous evolvement of strategy is a must.
Manage a global team of six, including social media, digital marcom, project management and SEO / web marketing strategist.
Influence and engage global network of regional strategic marketing managers as well as field marketing specialists to achieve program goals and objectives.
Manage relationships with global agencies, both internal and external, in content creation, press relations, social media and blog site.
Develop editorial plan, coordinate content development, define development standards & processes, define approval process and metrics
Define Search Engine / content strategies for both SEO and SEM
Ensure content adoption & distribution, the right mix of content types & the appropriate channel distribution; ensure complete library based on persona & buyer journey
Conducting ongoing usability tests to gauge content effectiveness. Oversee the performance analytics and make recommendations based on those results. Working with owners of particular channels and content to revise and measure particular content and marketing goals.
Developing standards, systems and best practices for content creation, distribution, maintenance, content retrieval and content repurposing, including the real-time implementation of content strategies.
Interface with Global Marketing functions and countries in order to innovate and improve performance of content and achieve business goals
Integration of content activities within traditional marketing campaigns. Oversee the implementation of a Campaign process that will provide the customer a unique experience in line with the buyer journey using all relevant digital technologies
Improve country adoption & facilitate country deployment
Implement methodology selecting Pilot Projects, and facilitate Pilot definition & implementation
Provide Pilot project status & reporting on impact of Pilots
Identify risks & barriers & plans to resolve
This job might be for you if:
8-10 years of experience in digital marketing / multichannel content creation/management
Expertise in all major business software applications (Adobe Creative Suite, Microsoft Office, etc.).
Managerial experience including hiring, managing, performance reviews, compensation packages, etc. required.
Multilingual abilities a plus.
Audience development and subscription strategies experience a plus.
Strategic planning and design, to support long-term vision for content
Project management, to keep the project on track and budget
Training and presenting skills, to educate and inform members of the virtual editorial board/ team
Technical integration, to ensure that technology and content work together _ _
We seek out and reward people for being straightforward, open, passionate, effective and challenging the status quo. We want our employees to reflect the diversity of the communities in which we operate. We welcome people as they are, creating an inclusive culture where all forms of diversity are seen as a real value for the company. We’re looking for people with a passion for success — on the job and beyond. See what our people have to say about working for Schneider Electric: https://youtu.be/6D2Av1uUrzY.
Let us learn about you! Apply today.
You must submit an online application to be considered for any position with us. This position will be posted until filled.
It is the policy of Schneider Electric to provide equal employment and advancement opportunities in the areas of recruiting, hiring, training, transferring, and promoting all qualified individuals regardless of race, religion, color, gender, disability, national origin, ancestry, age, military status, sexual orientation, marital status, or any other legally protected characteristic or conduct.
Concerning agencies: Schneider Electric does not accept unsolicited resumes and will not be responsible for fees related to such.
Schneider Electric is an Equal Opportunity Employer Minorities/Women/Veterans/Disabled.
Primary Location: United States-Rhode Island-West Kingston
Unposting Date: May 20, 2017, 12:59:00 PM
Req ID: 003GD9