Hy-Vee Food Stores Marketing Manager - Full Time in West Des Moines, Iowa

Job Title: Marketing Manager FLSA: Non-Exempt

Department: Marketing Revision Date: 7/17

General Function:

Oversee marketing and communications projects related to Hy-Vee’s brands, products, services and initiatives.

Reporting Relations:

Accountable and Reports to: Chief Marketing Officer

Primary Duties and Responsibilities:

  • Provides strategic marketing counsel to operations vice presidents and is responsible for marketing ROI.

  • Leads collaboration with internal team and ad agency in the planning, strategic development and execution of corporate marketing initiatives.

  • Responsible for the writing and execution of marketing and communication plans and programs.

  • Demonstrates proven track record of ability to generate ideas.

  • Responsible for project management in the development of collateral, direct mail, merchandising materials, print ads, television, digital and out-of-home advertising.

  • Responsible for seeing marketing projects through from inception to completion; including day-to-day project management. Responsible for budget tracking, supervising third parties and agencies, following timelines and managing team members’ work.

Education and Experience:

  • Bachelor’s degree in marketing, journalism or communications required.

  • Seven to ten years-plus experience in marketing roles. Advertising agency experience is preferred. Ideal candidate has consumer, retail and/or CPG background.

  • Must be detail-oriented, a self-starter and enjoy working in a fast-paced environment.

  • Experience in branding, advertising and promotions for an advertising agency or corporate marketing department is required.

Knowledge, Skills, Abilities and Worker Characteristics:

  • Extensive experience in writing and executing marketing plans.

  • Excellent leadership, team building and problem-solving skills in previous advertising agency or marketing department roles.