BDO Search Marketing Specialist in Toronto, Ontario

BDO. Because relationships matter.

There are many world-class accounting firms. Far fewer that offer a culture so rich in professional opportunity, personal fulfillment, and long-term growth. At BDO, we understand that exceptional service to our clients begins – and ends – with exceptional regard for our people. Because at its core, our business is not about numbers or spreadsheets, dollars or pence, but about people working with, for, and in service of others. In short, because relationships matter.

Reporting to the Digital Transformation Architect, the Search Marketing Specialist is a member of the Digital Marketing team and responsible for assisting in the planning, development and execution of SEO and SEM inbound marketing strategy.

Key Accountabilities and Responsibilities:

  • Develop, implement and manage on-going search engine optimization strategy with the assistance of the Digital team, including; keyword research, on-page SEO, off-page SEO, citations, and planning

  • Plan, build, and optimize paid search and retargeting campaigns on Google and Bing with the assistance of the Digital team, including; keyword management, ad creation, A/B testing, budget management, display network campaign management, and bid management

  • Create, update and present online marketing channel reporting

  • Monitoring of campaigns to ensure they reach KPI targets

  • Loading website content while ensuring SEO best practices are properly implemented on new and existing content

  • Manage and coordinate with national marketing, regional marketing and service line leaders

Education and Professional Skills/Knowledge:

  • University degree or equivalent education required (e.g. business admin, marketing, economics, science, finance)

  • Based in Vancouver or Toronto

  • Minimum of 3 years’ experience working in an agency or in-house managing both acquisition strategy and conversion testing to grow business results and move the needle for clients

  • In-depth experience with website analytics tools such as Google Analytics, Google Tag Manager, Google Webmaster Tools / Search Console, and Google My Business

  • Working knowledge of HTML, CSS, and JavaScript development and how implementation can affect SEO

  • Strong English verbal and written communication skills

Our Vision:

“The best professional services firm in the mid-market”

System ID: 2017-4491

Job Type (EN): Full Time

Job Industry (Choose up to 3 industries) (EN): Accounting and Auditing Services

External Company URL: www.bdo.ca