LinkedIn Product Marketing Manager, LinkedIn Feed and Groups in Sunnyvale, California

Product Marketing Manager, LinkedIn Feed and Groups

Sunnyvale, CA.

LinkedIn was built to help professionals achieve more in their careers, and every day millions of people use our products to make connections, discover opportunities and gain insights. Our global reach means we get to make a direct impact on the world s workforce in ways no other company can. We re much more than a digital resume – we transform lives through innovative products and technology.

Searching for your dream job? At LinkedIn, we strive to help our employees find passion and purpose. Join us in changing the way the world works.

The LinkedIn Content Experience team was built around the belief that keeping up to date with your industry and staying informed are critical to unlocking opportunity. We are driven by a desire to help professionals be more productive and successful every day and are looking for a product marketer to help build new content and search products and launch them into the market.

Responsibilities :

  • Work with a cross-functional team of product managers, data scientists, designers, and editors to build and launch products globally - from positioning & messaging, to GTM strategy, to launch-day execution

  • Keep our team up to speed on insights into the core needs of our members - including competitive analysis, NPS studies, and ongoing qualitative & quantitative research

  • Amp up our existing digital marketing channels (email, social) and test new channels to increase awareness of LinkedIn s content products among our target segments

  • Work with PR, brand marketers and LinkedIn s internal creative team to develop and launch marketing campaigns

Basic Qualifications :

  • 5+ years of product marketing or consumer marketing experience

  • BA or BS degree

Preferred Qualifications :

  • Experience managing Creative Agency relationships to drive key initiatives

  • Experience conducting user research

  • A combination of analytical and creative abilities, with an emphasis on creativity

  • Ability to effectively represent and advocate for users with product counterparts in both written and verbal communication

  • Ability to work autonomously, focusing on key outcomes amidst competing priorities and tight deadlines