Seller Marketing Manager, Fresh Merchant Program in Seattle, Washington

Are you looking to make history? Do you enjoy innovating on behalf of customers? Are you passionate about local food? Amazon Fresh is looking for a Seller Marketing Manager for its Fresh Merchant Program. The Fresh Merchant Program (FMP) allows customers to order grocery items from iconic local merchants alongside their Fresh grocery orders.

We are seeking a highly motivated Seller Marketing Manager to build out scalable marketing solutions in a high-growth, fast paced environment that drive merchant acquisition, engagement, and retention. This role will be responsible for owning the seller communication strategy across all regions. He/she will develop scalable ways to market AmazonFresh to sellers, create an engagement roadmap and list of seller marketing initiatives/events, own the onsite merchant experience, team up with design to build innovative onboarding and marketing materials, and gather and distill seller feedback. If you have an entrepreneurial mindset, with a tenacity to develop ideas independently, and thrive in a fast-paced environment, you can be a seller marketing manager with the Fresh Merchant Program.

The successful candidate will be a strong general athlete with a passion for food and local producers. He/she must be able to work independently, be comfortable with ambiguity, communicate with and be able to influence employees at all levels of the organization and across business teams. He/she will be a self-starter with a passion for independent, creative problem-solving and project management skills, and show strong ownership/commitment.

The successful Seller Marketing Manager must:

  • Develop a thorough understanding of the online grocery market segment, its seasonality and global business trends/events, and continually monitor competitor/industry developments.

  • Think big about scalable seller marketing and communication solutions and test various channels of engagement (including events, videos, email, etc)

  • Work closely with the business development team to generate merchant interest in new and existing regions, successfully recruit new seller leads, and develop a strong merchant ecosystem in target cities.

  • Partner across internal teams to develop and implement innovative marketing materials

  • Create and communicate marketing plans and business opportunities for top-tier merchants.

  • Present the insights from seller feedback to business teams to drive program innovation

  • Analyze and report key metrics using Excel, SQL, Salesforce or other data management systems.

  • Bachelor’s degree

  • Minimum 4-6 years of experience

  • Excellent analytical skills

  • Ability to think clearly, analyze quantitatively, problem solve and prioritize

  • Proven track record of bias for action, ownership and driving results

  • Ability to think both strategically and tactically with strong attention to detail

  • Exceptional interpersonal and communication skills, both written and verbal

  • § Proven track record of defining and delivering innovative marketing campaigns that drive long-term results.

  • Experience with Salesforce and Pardot

AMZR Req ID: 523845