Amazon Corporate LLC Head of Marketing - Prime Student in Seattle, Washington

Head of Marketing - Prime Student Job ID 510855 Location US-WA-Seattle Posted Date 3/14/2017 Company Amazon Digital Services LLC Position Category Marketing & PR Recruiting Team .. Job Description Amazon.com is seeking an experienced and innovative Head of Marketing for Prime Student in Seattle to develop, execute, and evaluate strategies for marketing to the student demographic. The leader in this role is responsible for crafting both acquisition and lifecycle marketing strategies for segmenting, targeting, and communicating with students to build awareness, attract new customers and increase retention. He/she will own online and direct response implementation of our brand, positioning, and editorial voice. We are seeking a leader who will innovate and expand our marketing and communication horizons to new media channels and approaches both online and offline. The ideal candidate must be able to think and act both strategically and to flawlessly deliver a comprehensive marketing plan that builds awareness of and drives traffic to our online and mobile storefronts for Prime Student, he or she should be innovative, leadership and team oriented, and an effective communicator. This individual must excel in managing and navigating cross-functional efforts and partnering with buying, design, customer experience and marketing analytics teams. The successful candidate will need to be a smart risk taker who can deliver big ideas while transforming roadmaps into scalable programs. The scope for this leader includes the following: Customer Insights * Use compelling and comprehensive data to measure performance of programs and drive innovation. * Find ways to mine data to better understand our student customers. * Create closed loops that allow for the business to effectively consume student feedback. * Become a chief advocate for our students, driving the product change that the student customers most need. * Partner with customer research to drive insights into customer segments and shopping behaviors. * Develop frameworks to help the product teams understand the available opportunity of various alternative investments. New Student Adoption * Build an effective marketing team and plan to drive awareness, adoption, and usage of Prime Student * Create innovative marketing campaigns across various channels with a goal of scaling and optimizing the channels. * Partner with groups within Amazon to identify new opportunities that align to team and cross-company goals. * Ability to negotiate complex and creative co-marketing arrangements with partners. External Communications * Develop targeted messages for student based key value propositions and use cases. * Provide leadership in the development of the Prime Student editorial voice and brand positioning. * Create marketing collateral; manage internal & external agencies and creative partners. * Manage and develop the help content necessary to allow students to more easily understand the benefits of Prime Student * Work with external agency to define and implement the Prime Student Social Media strategy Overall * Define and manage a budget. * Develop multi-channel marketing and communication plans across online & offline channels including streamed radio, brand ambassadors, partnerships, social media, email & onsite * Work closely with service teams, sales/business development, PR, evangelists, and other marketing managers to achieve goals. * Travel, as necessary, to share best practices with international partners * Prioritize effectively and communicate clearly across all levels of the organization. * Strong analytical and quantitative skills; ability to use customer research, hard data and metrics to backup assumptions, generate credible forecasts, and assess the efficacy of marketing programs. * Strengths in problem solving, issue-resolution, ability