JDA Senior Product Marketing Director – Cross Industry Innovation (Global) in Scottsdale, Arizona

Senior Product Marketing Director – Cross Industry Innovation (Global)

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Job Description

About JDA Software Group, Inc.

JDA Software is the leading supply chain provider powering today’s digital transformation. We help companies optimize delivery to customers by enabling them to predict and shape demand, fulfill faster and more intelligently, and improve customer experiences and loyalty. More than 4,000 global customers use our unmatched end-to-end solutions portfolio to unify and shorten their supply chains, increase speed of execution and profitably deliver to their customers. Our world-class client roster includes 73 of the top 100 retailers, 71 of the top 100 consumer goods companies, and 13 of the top 16 3PLs. Running JDA, you canplan to deliver. www.jda.com


Senior Product Marketing Director – Cross Industry Innovation (Global)


JDA Software, who Plans to Deliver for our Customers,is searching for aSenior Product Marketing Director. This role is responsible for developing – and then telling – to both internal and external audiences the go to market positioning and value of JDA solutions to drive awareness and software demand. He or she creates the product marketing strategy and plan, coordinates a variety of execution resources (e.g. content, offers) across the company and ensures inside/direct/channel sales resources have the knowledge and tools required to create demand and convert leads into opportunities into closed business.


Scottsdale, AZ or Dallas, TX

What you will do:

  • Define the market opportunity for a product

  • Perform targeting/segmentation exercises

  • Identify a product’s core demand type (e.g. new concept, new paradigm, established market)

  • Map out the potential buying process for the product, including key roles that will participate in it

  • Develop buyer personas for the identified roles

  • Build positioning and messaging for a product

  • Develop compelling content for product marketing collateral such as: whitepapers, case studies, datasheets, and other documents to promote thought leadership and brand

  • Represent JDA in Supply Chain industry speaking events

  • Gather competitive intelligence and perform competitive analysis

  • Collaborate with a formal sales enablement function and/or sales operations on a well-defined sales enablement plan

  • Lead or assist in the creation of enablement content for direct and indirect sales resources (e.g. playbooks, battle cards, scripts, presentations, training modules and demos)

  • Product naming

  • Manage launch planning and orchestrate execution of the commercial release of a product, including campaign strategy and/or alignment to existing solution campaign structure

  • Develop a range of customer testimonials for external/internal use, including written case studies

  • Drive product retention strategies, or assist a formalized customer marketing function in doing so

  • Conduct win/loss interviews and perform ongoing analysis

  • Maintain a supportive and collaborative environment to bring out the best work of the extended team.

  • Gain a masterful understanding of the domain you are leading, of customer needs, of our existing solution offering and of the competitive landscape.

  • As a leader within JDA, you will uphold our mission, philosophies, standards and methods, and exhibit our company’s guiding principles.

Knowledge & Skills:

  • Keen understanding of innovation and leading-edge technologies

  • Demand type and how it alters the general sales/ marketing approach at a fundamental level

  • Relative targeting

  • B-to-b buying process

  • Multi-touch program building

  • Common b-to-b personas, and their needs/ interaction preferences

  • Common b-to-b market segments

  • Ability to adapt to the company’s sales methodology

  • Sales organization structure, including third-party channel routes to market

  • Strong writing/presentation building

  • Able to develop strategies for creating pipeline for new offerings as well as upsell, cross-sell and account-based marketing programs to grow existing relationships

  • Project management

  • Able to analyze information collected from win/loss interviews and pipeline behavior (conversion rates and velocity) to detect breakdowns in the marketing and sales process

  • Able to link product launches to organizational campaign themes and goals

  • Strong business acumen

  • Empathetic to a variety of sales resources (inside/field/channel) and what motivates them

Education & Experience:

  • Bachelor’s degree required

  • 6+ years of product marketing experience

  • Product management experience strongly desirable

  • Previous sales experience a plus

  • Salesforce automation

  • Marketing automation

  • Business intelligence

  • Social media platform/tools

  • Retail Industry experience preferred, but not required

About You:

  • You are passionate and optimistic.

  • You are Innovative.

  • You challenge assumptions.

  • You evoke inspiration in those around you and encourage your team to create its best work.

  • You are up to speed in the latest Marketing trends and thinking, but you do not always “accept” them.

  • You work for the best interest of the group at all times.

  • You are not “political.”

  • You have impeccable communication skills. You are able to persuade others of anything.

  • You are an exceptional Marketer in your own right

  • You have an insatiable thirst for knowledge and improvement.

  • You have a life outside of work. You are in sports leagues, take cooking classes, attend basket weaving seminars… you like to be involved in activities.

  • You are a natural born leader.

  • You have unwavering personal integrity and work ethic.

  • You have tremendous Marketing intuition and a natural ability to empathize with different personas.

  • You are proactive.

  • You graciously give and receive critical feedback

  • You define “good attitude.”

  • You have exceptional professional maturity. You have the keen ability to make things happen within an organization.

Why is JDA a great place for Marketing?

  • Our Marketing Team ishighlyvalued across the organization.

  • We are a rapidly growing team, and you will be at the very center of that.

  • JDA has 4,800 employees worldwide. You will get the stability of a large corporation, with the ability to work remotely!

  • We have strong executive support for world-class Marketing.

  • You will collaborate with a highly talented, fun and supportive team of colleagues.

  • Our software is sustainable and is used by thousands of companies worldwide.

  • We are tied to our community.

  • We believe in work/life balance wholeheartedly.

  • We are a highly successful, fast-growing team with a "no politics" policy that really works.

  • We have relentlessly high standards when it comes to the people we hire.

Our Values

If you want to know the heart of a company, take a look at their values. Ours unite us. They are what drive our success – and the success of our customers. Does your heart beat like ours? Find outhere.

Let’s Socialize

Join the conversation online by connecting and following us on Twitter @JDASoftware @JDACareers and Facebook (http://bit.ly/9s2DVE), and LinkedIn (http://bit.ly/2rV4Kue) Also, check out JDA's blog - Supply Chain Nation - the platform for supply chain trends and innovations athttp://blog.jda.com.


Job Location

Scottsdale, Arizona, United States

Position Type