TMX Finance Online Marketing Manager in Savannah, Georgia
Online Marketing Manager
As the Online Marketing Manager, you would be part of a team of creative and strategic professionals and Media Buyers who are passionate about drawing audiences closer to the heart of our mission. Your ability to strategically prioritize while meeting tight deadlines, along with your strong communication and writing skills, will lend to your success in this role, and in the successful buildout of a network of localized affiliate websites that will help to promote the Company as an industry leader.
Essential Duties and Responsibilities
Strategize, plan, implement, and maintain a large network of localized affiliate web properties, performing content research and creation to maintain relevance and freshness of network websites.
Devise strategies to drive online traffic to the Company's website, tracking conversion rates and rankings as well as other KPIs, working to make improvements using a range of techniques, SEO, and best web practices.
Manage the network's brand and product campaigns to help raise brand awareness and recognition, improving the usability, design, content, and conversion of the network websites.
Evaluate customer research, market conditions, and competitor data, as well as developing online marketing concepts and strategies in order to proactively anticipate and prepare for emerging needs.
Bachelor’s Degree in Marketing, Communications, Web Development, or a related field
6-9 years of experience in a digital marketing role managing projects and websites
Experience managing multifaceted projects
Knowledge and understanding of HTML and basic web structure
Strong understanding of current and developing online marketing concepts, strategies, and best practices
Strong ability to adapt and learn quickly, with strong organizational skills and strong attention to detail
Must be flexible and willing to pivot to keep pace with evolving strategies
Must be self-sufficient, self-motivated, and easily self-managed
Experience creating and maintaining websites via CMS (i.e. WordPress)
Must possess an innovative mindset and think strategically
Enthusiastic with the ability to implement tactically
Advanced understanding of integrated marketing and lead generation strategies, and how they come together to provide measurable results
Strong ability to manage multiple and complex priorities independently and successfully
Excellent written and verbal communication skills
Must possess a balance of technical savvy and creative drive
Must be proficient in Microsoft Office Suite
- Experience with Salesforce.com
The Online Marketing Manager is part of the Marketing Team, part of the Creative Support Group, which is made up of ingeniously creative professionals who are passionate about drawing audiences closer to the heart of our mission. Responsible for driving the marketing efforts of our brands, this team is dedicated to seeing each new initiative come to fruition from inception to implementation.
The TMX Finance Family of Companies (“the Company”) is one of the largest consumer specialty finance organizations in the United States. With companies that include TitleMax, TitleBucks, and InstaLoan, the Company provides a diversified product offering. These companies are represented nationwide and their growth has created a wealth of career opportunities in both our stores and at our corporate offices. If you are looking for a dynamic career with significant earning potential and advancement opportunities, you’ve come to the right place.
Standing, walking, sitting, repetitive movements, and use of mechanical controls, such as keyboard, are frequently required.
All TMX Finance® Family of Companies are Equal Opportunity Employers.
Position ID: 2017-66784
External Company Name: TitleMax of Georgia, Inc.
External Company URL: www.titlemax.biz