Curvature Marketing Automation Specialist in Santa Barbara, California

Marketing Automation Specialist

Marketing

Santa Barbara, California

Position Summary

The Marketing Automation Specialist is responsible for design, quality assurance, execution, maintenance, and reporting of automated marketing programs at Curvature. This role executes tactical aspects of demand and lead generation activities, lead nurturing, conversion programs, marketing campaigns and will develop comprehensive dashboards and reports that are easily digestible at all levels of the organization. He/She will be involved with strategizing campaigns, working with key stakeholders to drive asset creation, executing campaigns, and optimizing them for better performance.

This Marketing Automation Specialist works closely with marketing managers, content marketers, and designers and understands B2B demand generation principles, email marketing, and integration between Marketo and Salesforce.com. He/She should be completely comfortable with CRM and Marketing Automation systems, such as Salesforce.com and Oracle, and web analytics tools such as Google Analytics.

Essential functions of the position include, but are not limited to:

  • Create emails, landing pages, forms and reports within Marketo to support all of the marketing programs, including email marketing, webinars, tradeshows, events, content promotion, PPC, etc.

  • Build and improve the email marketing strategy, test plans and overall program development while creating flows and nurture campaigns for prospects and customers

  • Analyze customer demographic and product sales data to provide in-depth understanding of customer segments, product ownership across segments, and actionable growth opportunities related to product cross-sell and customer targeting

  • Manage database including creating and updating lists, segmenting leads, and maintaining data hygiene

  • Perform regular audits and maintain integrity of lead scoring and lifecycle process between Marketo and Salesforce.com

  • Perform analyses and effectively communicate findings related to digital marketing campaign response rates and purchase conversion tracking results- for advertising, search engine marketing, email marketing, display ad and email retargeting, etc.

  • Optimize emails and landing pages by conducting A/B tests as directed

  • Collaborate with content marketing team for appropriate content delivery based on customer journey

  • Collaborate with marketing managers to deliver marketing qualified leads (MQL) to sales operations/sales for conversion

  • Execute paid social campaigns on LinkedIn

  • Track ongoing metrics, including lead generation, campaign effectiveness, engagement levels, funnel advancement

  • Perform post-mortem analyses of all campaigns and recommend methods to increase response rates and decrease expenses

  • Documents marketing automation processes and procedures

  • Construct dashboards within Marketo for all campaigns, leads, prospects, opportunities, pipeline, contact, account and revenue activities

  • Develop sales training materials as needed for Sales use of Marketo data and functionality

  • Other duties as assigned

Minimum Qualifications:

  • Bachelor's Degree

  • 2-3 years of experience in marketing with at least one year of hands-on experience in Marketo (Salesforce.com experience a plus)

  • Great communication skills to work with key stakeholders in Marketing, Product Marketing, and Sales to strategize campaigns and drive projects forward

  • Be able to interpret data and make data-driven decisions

  • Basic to intermediate knowledge of HTML, specifically to improve email and landing page design

  • Must be open to a new way of doing things, coachable, and proactive

  • Attention to detail

Preferred Qualifications:

  • The technical aptitude to pick up new systems and processes quickly and confidently

Limitations and Disclaimer

The above job description is meant to describe the general nature and level of work being performed; it is not intended to be construed as an exhaustive list of all responsibilities, duties and skills required for the position.