Randstad Marketing Specialist in San Francisco, California

Marketing Specialist

description

job details:

  • location:San Francisco, CA

  • date posted:Tuesday, June 20, 2017

  • job type:Contract

  • reference:403688

  • questions:415-733-7530.

You will work with the Communications Product Marketing team on building and scaling marketing operations processes for our team. You will manage and drive a range of projects including thought-leadership, lead nurturing and partner enablement. You will work alongside Business Development, PR, and Product teams.

Top Daily Responsibilities:

Email nurturing campaign development and management

  • Own content calendar, including monthly newsletters

  • Drive email development and approvals

  • Manage/ clean/ improve contact database

  • Define and manage Marketo campaigns

Develop specialized nurturing tracks for new offerings and events (using Marketo)

  • Event management (online and live)

  • Content polishing

  • Lead collection/ management strategy

  • Lead nurture/ follow-up plan

Partner enablement

  • Curate and distribute partner marketing assets

  • Coordinate partner brand approvals

  • Collect partner feedback/marketing asset needs

  • Be the first point of support for partner marketing and brand asset needs

Reporting and Tracking

  • Create and distribute monthly dashboards tracking nurture program effectiveness

  • Track partner marketing asset usage and campaign effectiveness

Required Skills:

BA/BS Degree (any field) required or equivalent experience

2-4+ years of experience in marketing (within Technology industry)

2-4+ years of project management experience

Strong communication, writing, and project management skills

Expert in developing Marketo campaigns

Familiarity with using Google's productivity & collaboration products (Gmail, Docs, Slides, Sheets, Calendar, Hangouts)

Familiarity with messaging apps that exist in the marketplace

Highly organized; detail-oriented

Nice to Haves:

Web Design Experience

Marketo Certification

Program Name