Randstad Brand Marketing Specialist in San Francisco, California
Brand Marketing Specialist
location:San Francisco, CA
date posted:Monday, June 19, 2017
In order to advance business in an emerging market, we seek a Brand Marketing Specialist (Contingent Worker), who will report to the Brand Marketing Manager, Mexico, and will ideally be based in Miami, Florida to aggressively develop our footprint in Latin America.
S/he will be responsible for supporting and implementing marketing programs to establish a strong brand voice and drive profitable growth, working collaboratively with cross-functional teams such as PR/communications, growth marketing, design, consumer strategy & insights, product marketing, community, and country leadership.
Collaborate across functions to land multi-touchpoint, 'through-the-funnel' campaigns to drive both long-term brand value and immediate business impact
Create, adapt and localize content, ensuring all marketing activities feel local and personal, leveraging existing strategies, content and plans for optimum productivity
Develop and produce innovative, deeply engaging brand activation experiences and content that are shared across social platforms to increase awareness of, consideration for and improve perceptions of the brand
Determine appropriate KPIs, monitor performance, optimize content and its distribution in real time and report out on plan performance, working closely with Consumer Strategy & Insights, Media Managers, FP&A and other analytics teams
Help establish an iconic and unparalleled brand voice and personality by writing all brand content for Brazil and working closely with the social care team for engagement guidelines and brand consistency across all engagements
Maintain and coordinate the social content calendar, adapting global and regional content and sharing locally produced content to regional and global markets where relevant
Support management of agency partners, ensuring timely SOWs and contracts with partners at all times, and fostering best-in-class and highly productive partnerships
Organize and attend regular routines across disciplines. Ensure seamless flow of information between global, regional, local & functional teams
Manage and track brand marketing budgets and ensure effective budget use, meeting or exceeding efficiency targets
The successful candidate will demonstrate generalist marketing capabilities in addition to deep knowledge of the local social media environment and expertise in developing and producing stand-out, resonant content that is shared across key social platforms, as well as a natural disposition to hosting in his / her daily activities, a drive to play as hard as s/he works, a passion for creativity, and a keen sense of humor.
6+ years' experience or 2 years' experience plus relevant education that provides similar experience in social media and/ or general marketing agency. Experience on the client side a plus!
Fluency in English and Spanish a MUST
Exceptional storytelling, brand voice, brand writing and social marketing skills with proven ability to develop content that travels
Ideally with a good portfolio of content developed with partners and influencers
Deep knowledge of global and relevant local social platforms, social publishing tools, listening tools and paid social budgeting and buying is a must
Ability to identify and capitalize on trends, cultural moments, human insights and proven experience of operating autonomously
Ability to work within tight deadlines, adjust to changes in priorities, and balance short-term needs with long-term strategic initiatives