CohnReznick LLP Marketing Director in Roseland, New Jersey
Achieve the next level of breakthrough performance across the firm to achieve transformative performance improvements. You will be leading the transformation of shared services sales to drive collaboration and improve delivery efficiency, effectiveness, and business outcomes.
If you are:
Experienced marketing professional with an understanding and work experience in marketing for a national Audit, Tax, and Consulting practice. The Marketing Center of Excellence Director will be a leader of the Marketing Center of Excellence (CoE) team. Key responsibilities include managing marketing operations, working closely with the National Industry and Practice Marketing leaders, BDE’s, and industry and practice line leaders, to execute strategies, campaigns and projects. Specific marketing experience should include thought leadership, proposals overview and coordination, content editing, events, media relations, online marketing/customer relationship management /database management, messaging and collateral. This position has dual responsibilities in supporting both the regional and national efforts as well as managing industry-specific activities across the firm based on demand and availability.
Look ahead. Imagine more. And consider joining the CohnReznick team.
Endless opportunities to contribute to the growth of the 11th largest professional services firm in the US
A unique culture that values collaboration in everything we do
A team of professionals driven by a sense of excellence, integrity, commitment to lifelong learning, respect for one another, adaptability, and making a difference
A network of 2,700 professionals committed to a diverse and inclusive workplace and giving back to the communities in which we live and work
Varied career paths supported by strong professional development programs and resources
A flexible work environment with competitive benefit
Developing and implementing regional and local office marketing strategy
Manage regional programs and project managers including marketing work plan and timeline, project management, resource allocation and quality.
Supervise National and Industry marketing initiatives and events, leveraging national and industry programs, events, and/or campaigns.
Oversee the process of developing proposals and sales presentations. Review, edit, and proofread proposals and other materials to ensure accuracy, clarity, consistency of documents, tone and message.
Monitoring and maintaining the regional or local office marketing budget and work with partner group to plan and measure marketing ROI for local events and marketing campaigns.
Coordinating and supporting local area seminars, exhibits, sponsorships, tradeshows, office and other events.
Supporting and working in synergy with Industry Field marketing, Regional marketing resources and Business Development Executives to coordinate targeted lead generation programs and deliverables.
Supporting Regional Go-To-market strategy and Integrated Business Planning activities.
Defining new ways to utilize local content for digital, intranet and area media outlets to promote and recognize activities and accomplishments of activities of the office and individuals.
Providing guidance with digital marketing, social media, content development and campaigns.
Skills and Competencies:
Consultative approach to working with marketing and client service professionals at all levels, including Partners
Exceptional project management skills and organizational skills
High level of comfort with ambiguity and fluid priorities; ability to manage multiple and complex priorities across marketing operational areas; ability to work in a virtual team environment
Strong persuasive communication skills; able to gain consensus through influence and pivot when warranted
Key Managerial Competencies:
Marketing Processes. Has standardized and industrialized sets of marketing execution processes, to improve cycle times, manage labor costs and increase quality.
Organization/People. Has aligned roles and responsibilities to reduce duplicative work efforts to capture economies of scale and use leading practices more holistically.
Technology. Has experience with Marketing Project Management and Marketing Resource Management software to enable improved workflow management, manage marketing spend and achieve visibility into the operational metrics.
Governance. Has deployed and empowered new Governance structures with the necessary stewardship and decision-making capabilities to sustain success.
12+ years of experience in marketing and marketing operations
Undergraduate degree, ideally with a focus in Marketing, Economics, Business or a related business field
Demand generation experience for a consulting or advisory firm
Knowledge of Go-To-Market strategies and how they come together to provide measurable results
Excellent interpersonal, communications, and writing skills, and the ability to work and negotiate effectively with senior level individuals.
Ability to manage multiple priorities with exceptional attention to detail, be a self-starter, and consistently bring ideas to Corporate leadership
Excellent communication skills
Superior Microsoft Office skills (e.g., Word, Excel, PowerPoint, Outlook)
Experience with a national accounting firm is a plus
Bachelor's degree in marketing, communications, business, or related field required
Master’s degree preferred and Big 4 or Tier 2 Accounting, Tax and Advisory work experience preferred
Familiarity with integrating various technologies to support marketing efforts (e.g., Marketo, Microsoft CRM)
Understanding of Social and Digital tools (e.g. LinkedIn, Twitter, Facebook)
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CohnReznick is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, age, color, religion, sex, sexual orientation, gender identity, national origin, disability or protected veteran status, or any other legally protected basis, in accordance with applicable law.
Roseland, New Jersey, United States