Red Wing Shoe Co Inc Director of Marketing-Heritage in Red Wing, Minnesota

Requisition Number 17-0363 Post Date 8/11/2017 Title Director of Marketing-Heritage City Red Wing State MN Description Try this on for size: A critical member of the marketing leadership team, the Director of Marketing - Global Heritage position is the senior most marketing lead responsible for developing strategic, customer-centric and fully-integrated marketing programs for the global Heritage business across both the Men's and Women's segments, while simultaneously executing North America go-to-market plans. Driving both long-term brand equity and profitable short-term sales, this position is responsible for representing the voice-of-consumer in all marketing efforts, liaising with key internal and external stakeholders, and must equally blend a deep understanding of brand development, digital marketing, channel marketing, marketing analytics, and strong execution skills. ESSENTIAL DUTIES and RESPONSIBILITIES * Relationship Alignment - Align Marketing strategies, process and tools with business goals of Heritage leadership though effective and proactive communicate and collaboration. Ensure strategic and executional tactical alignment with other key stakeholders including Sales, Product Creation/Development, Business Technology, E-Commerce. * Voice of Consumer - Represent the voice of consumer in a multi-segment, multi-touch marketing/sales selling cycle leveraging consumer insights, trends and research to drive segment selection, persona development, journey mapping, and brand differentiation * Product Marketing - Position, launch and sustain a continuous pipeline of new footwear product launches across North America, coordinating with Europe and Asia regions, as appropriate * Campaign & Sales Enablement Development - Aligned with the overall Red Wing brand position and value proposition, lead the development of consumer-centric, compelling campaign content/assets and sales enablement tools across any number of tactics that address explicit and implicit need states/triggers * Customer/Channel Marketing - Drive customer and channel-specific marketing programs that effectively leverage our channel/retail relationships across events, trade shows, in-store, etc. * Marketing Effectiveness - Monitor, measure and analyze the effectiveness of various marketing initiatives using both qualitative and quantitative inputs/techniques to enable continuous learning, campaign/program optimization, and consumer personalization at scale * Resource Management - Direct and manage a matrix of shared, internal marketing/creative resources and external agency/subject matter experts, including but not limited to advertising agencies, public relations firms, digital analytics, etc. * Team Leadership - Be one of a handful of senior leaders within the Marketing Team to drive a more progressive, contemporary marketing organization by creating enterprise-wide standards and best practices, not afraid to get their hands dirty, have fun, and create demonstrable value to the company OTHER DUTIES AND RESPONSIBILITIES * Obtain necessary information by maintaining knowledge of RWSC's electronic communication software. * Maintain quality service by establishing, following, and enforcing organization quality system standards. * Uphold Red Wing Shoe Company's core values and ensure that brand values and premium service is delivered across all channels * Drive the utilization of technology and innovation throughout the company * Complete other duties as assigned from time to time by your manager * Maintain technical knowledge by attending educational workshops, classes or programs. CUSTOMERS Internal: North America Heritage Teams and enterprise-wide Centers of Excellence, including but not limited to General Management, Marketing, Product Management and Merchandising, Customer Experience/Service, Human Resources, Business Technology, E-Commerce; Heritage Europe and Asia External: Retailers/Customers, Consumers, Marketing Services Firms/Contractors (Adv