PPG Industries Marketing & Communications Specialist, Industrial & Packaging Coatings in Pittsburgh, Pennsylvania
PPG: We protect and beautify the world. At PPG, we work every day to develop and deliver the paints, coatings and materials that our customers have trusted for more than 130 years. Through dedication and creativity, we solve our customers’ biggest challenges, collaborating closely to find the right path forward. With headquarters in Pittsburgh, we operate and innovate in more than 70 countries. We serve customers in construction, consumer products, industrial and transportation markets and aftermarkets. To learn more, visit www.ppg.com and follow @ PPG on Twitter.
Why join us: With PPG, you will find meaning in your work every day, and engage in opportunities that will shape you, personally and professionally.
Your personal strengths will empower you to succeed and make an impact from day one.
You will be inspired to learn and grow, and to get the support you need to identify and achieve your boldest career aspirations.
Your passion to excel will be fueled by your connection to world-class partners, industry experts, the best and brightest colleagues, and future forward technologies.
Your contributions will not only meet the challenges of our global customers, but help theme propel their industries forward.
You will be welcomed into a culture where everyone’s ideas and contributions are valued and encouraged. Just like you, we are driven to make a difference in our world.
The Marketing & Communications Specialist, Industrial Coatings and Packaging is a critical role in developing and implementing marketing communications plans that align with corporate goals. As a member of the global marketing communications team, you will work in a fast-paced environment with leadership from PPG’s IC and Packaging businesses, and with members of PPG’s corporate communications, marketing, and community and government affairs teams. Working with outside marketing, communications and advertising freelancers and agencies, you will implement tactics and meet established goals.
Learn the business and establish strong relationships
o Partners with PPG business leaders, with key personnel within each business and across their team of regional coordinators. In the first 3 months, s/he will gain an understanding of the IC and Packaging businesses, our markets and technologies.
o A top-performing professional will think creatively, implement with an eye on detail, and showcase results and progress. First year success will be evaluated on how s/he has been able to help the SBUs develop and implement an effective marketing and communications plan.
Partner with business leaders to develop and execute annual communication plans that support and drive business objectives
o Supports marketing communications manager in working with business leaders within PPG to develop and implement strategic marketing communications plans that align with business objectives to drive awareness and familiarity of PPG, enhance the reputation of the company and ultimately contribute to efforts to drive sales of paint and coatings products.
Collaborate closely with Corporate/Regional Communications and Government Affairs teams
o Ensures alignment to corporate guidelines and approaches as well as digital execution plans and strategies.
o Works closely with other marketing communicators to leverage opportunities through strategic efforts.
o Acts as liaison within the business for corporate brand alignment and corporate communications governance.
Develop a pipeline of marketing communications activities
o Drives awareness and builds the reputation of PPG throughout its target markets by working closely with executive leaders and other key senior business managers.
Exhibit best in class communications skill:
o Supports the implementation of marketing communications initiatives through the execution of creative content (both digital and print), promotion and mechanisms that drive customer experience.
o Develops marketing communications materials (collateral, websites, social, trade shows, etc.). Plans and develop customer experiences and events
Develop material and relationships with external media .
o Writes, edits, and distributes press releases – investments, community projects, events, awards, M&A etc.
o Writes and edits standby statements and acts as coordinator for all external media in the event of crisis situations.
o Collaborates with media in relation to key business events and local community projects to improve the awareness and reputation of PPG
Minimum Requirements and Experience
Bachelor’s degree or equivalent in communications, journalism, English or liberal arts.
2 years of experience in marketing communications, advertising, corporate communications, public relations, media relations, brand marketing, or related field.
Demonstrated experience implementing campaigns or projects that focus on: o Marketing communications
o Advertising development and media planning
o Social media engagement
o Verbal communications and public speaking skills
o Visual communications skills
o Media relations
o Reputation management
o Executive communications and speech writing
o Crisis management and response, standby statement development
o Community affairs/engagement experience
o Employee engagement communications
Experience reviewing advertising creative and marketing materials for accuracy, compliance with legal requirements, etc.
Understands elements of brand marketing and is able to effectively deploy them with moderate management direction
Previous business writing, editing and proofreading experience
Fluent spoken and written English skills Preferred Experience:
Agency account role/agency experience or communications leadership in a large, global organization is preferred.
Knowledge of office software (Word, Excel, PowerPoint) and experience with media relations software (Cision, etc.) a plus
PPG prides itself on the quality of its employees and as such, candidates who receive a job offer will be required to successfully pass a hair drug/toxins test and a background check.
PPG Industries, Inc. offers an opportunity to grow and develop your career in an environment that provides a fulfilling workplace for employees, creates an environment for continuous learning, and embraces the ideas and diversity of others. All qualified applicants will receive consideration for employment without regard to sex, pregnancy, race, color, creed, religion, national origin, age, disability status, protected veteran status, marital status, sexual orientation, gender identity or expression, or any other legally protected status. PPG is an Equal Opportunity Employer. You may request a copy of PPG’s affirmative action plan by emailing email@example.com .
To read more about Equal Employment Opportunity please see attached links:
http://www1.eeoc.gov/employers/upload/eeocselfprintposter.pdf https://www.dol.gov/ofccp/pdf/EO13665PrescribedNondiscriminationPostingLanguageJRFQA508c.pdf https://www.dol.gov/ofccp/regs/compliance/posters/pdf/OFCCPEEOSupplementFinalJRFQA_508c.pdf
Organization: *Corporate Staff Functions
Title: Marketing & Communications Specialist, Industrial & Packaging Coatings
Location: Pennsylvania-Pittsburgh-General Office
Requisition ID: 1700002607