Pearson Senior Market Research Analyst in Orlando, Florida

Senior Market Research Analyst

Description

At Pearson, we’re committed to a world that’s always learning and to our talented team who makes it all possible. From bringing lectures vividly to life to turning textbooks into laptop lessons, we are always re-examining the way people learn best, whether it’s one child in our own backyard or an education community across the globe.We are bold thinkers and standout innovators who motivate each other to explore new frontiers in an environment that supports and inspires us to always be better. By pushing the boundaries of technology — and each other to surpass these boundaries — we create seeds of learning that become the catalyst for the world’s innovations, personal and global, large and small.

Summary

The Sr. Research Analyst responsible for defining the market opportunities, marketing, & analysis/optimization of the organization's services and/or products which may include consumer & market insights, digital marketing, advertising, and analytics. He or she may be allocated to focus on a particular component of the marketing life cycle and or channel. This is Senior/Management level position which requires expert knowledge and little to no instruction.

General Responsibilities

Responsibilities are applicable based on the position focus/channel

  • Helps to identify, analyze/execute new and potential product/services, markets, and advertising opportunities.

  • Collects and analyzes data on established and prospective customers, competitors, and marketing channels/sources.

  • Prepares reports that interpret consumer behavior, market opportunities/conditions, marketing results, trends, and investment levels.

  • Investigates & evaluates marketing methods, consumer insights, advertising channels, and their results in an effort to continually improve results.

  • Prepares & presents materials/findings both internally and externally for the marketing focus/channel he or she supports.

  • Provides insights which facilitate the development of plans for partner promotion

  • Executes against partner marketing plans to deliver results that exceed defined objectives

  • Provides World Class Marketing Client Service Management by creating synergies with our internal teams & Academic Partners which empower us to exceed our objectives.

  • Creates buyin from multiple constituents in a collaborative cross¬functional environment

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Qualifications

General Qualifications

  • 4-year degree from an accredited institution in Market Research, Statistics, Behavioral Sciences, or equivalent discipline OR appropriate combination of experience and education

  • Minimum 5 years’ experience in product research & analysis, preferably for the education industry or an intangible product

  • Sr. level position requires expert level experience in the following areas:

    oExperience with various analytics platforms such as; SAS, Google Analytics, SPSS,

    oExperience with utilizing various research methods and statistical sampling

    oExperience with analyzing consumer behavior, market dynamics such as opportunities and threats.

    oExperience developing and implementing research strategies

    oExperience with survey software such as Survey Monkey, Qualtrics, and or Confirmit

    oExperience managing out-sourced vendors

Supervisory Responsibilities

None

Pearson is an Equal Opportunity and Affirmative Action Employer and a member of E-Verify. All qualified applicants, including minorities, women, protected veterans, and individuals with disabilities are encouraged to apply.

Primary Location: US-FL-Orlando

Work Locations: US-FL-Orlando-2101 Park Center 2101 Park Center Drive Suite 250 Orlando 32835

Job: Marketing

Organization: North America

Employee Status: Regular Employee

Job Type: Standard

Shift: Day Job

Job Posting: Jul 17, 2017

Req ID: 1710169