Delaware State Job Bank Employer SEO Channel Marketing Manager in Newark, Delaware19713

This job was posted by : For more information, please see: Position Summary:

Sallie Mae is looking for an experienced SEO manager who can assist in the growth of our organic search channel through developing, managing, and overseeing our media partner's execution of successful integrated search strategies. This person will be viewed as a subject matter expert who would be responsible for driving and reporting successes of the strategies, as well as partnering with various internal teams on implementation and analysis.

Work with SEO agency to develop measurable strategies to grow organic search channel

Perform day-to-day channel management responsibilities including strategy/project development, timelines, goals, and results

Partner with SEM channel team and media agency to develop and implement integrated search strategies to benefit both SEM and SEO programs, as well as collaborate on testing measurement and analyses

Own performance management and reporting by working closely with the 3rd party agency and internal Attribution analytics team to communicate value of the SEO channel on an attributed conversion basis.

Oversee the maintenance/improvement of search rankings before/after web content changes (i.e. contemplating impacts to canonical tags and 301 redirect mappings during redesigns)

Review SEO agency recommendations to ensure they align with, and complement Web Strategy team initiatives (such as site redesigns)

Work with web analytics team and tools to understand SEO impact on web traffic trends

Develop internal reporting to be shared with various levels of management on a frequent basis

Internally communicate strategies, agency recommendations, and results to senior management

Validate SEO updates in web development environments and production to ensure implementation is successful (both on and off-page)

Keep pace with SEO, search engine, social media and internet marketing industry trends and development

Brainstorm and add SEO perspective in web project/planning meetings to ensure site enhancements are conducive to driving organic search growth

Work with Web Strategy team and web developers to implement SEO strategies on an ongoing basis

This position requires a detail-oriented, data-driven individual that should feel comfortable and confident in managing budgets, collaborating with peers, and presenting to management.

Key Responsibilities:

Marketing Strategy, Execution and Project Management -- 50%

Develop SEO strategies to improve overall ranking and relevancy within search engines

Adhere to defined process to maintain compliance and web standards, as well as respectable SEO practices

Identify business risks and opportunities and communicate them to stake holders.

Ensure SEO strategies are developed and executed successfully with a set up that enables sound and clear success measurement.

Present opportunities to improve readiness for advances/updates in search engine algorithms

Analysis/Reporting -- 20%

Analyze, and report on campaigns, leverage analysis to develop recommendations to improve performance against defined KPIs, and work with cross-functional teams to continue to make updates to increase conversion

Compile campaign analyses that report success of tactics, as well as understanding the value that SEO drives and the relationship between paid and organic search via Attribution analysis

Ensure results meet efficiency and channel objectives.

Budget Responsibilities -- 15%

Ensure SEO agency is managing to all determined deliverables and strategies are successful

Secure and manage POs and invoices for programs.

Identify opportunities within management of campaigns

Compliance -- 15%

Maintain appropriate approval documentation for all marketing tactics

Develop (as needed) policy and procedure documentation

Requirements Knowledge, Skills, and Abilities:

Knowledge/experience in SEM and its relationship to SEO

Excellent verbal and written communications skills suitable for all levels of management

Strong understanding of how web analytics are implemented and strong written/verbal communication skills to clearly convey these requirements to internal SLM developers

Excellent organizational and project management skills (attention to detail, project management, handling multiple priorities, managing tight timelines)

Strong strategic thinker with analytical, communication and presentation skills

Demonstrated ability to influence and collaborate with peers, leaders and business partners

Flexibility to travel (10%)


5-7 years SEO management experience

Experience in agency/partner relationship management

Experienced user of all Microsoft applications such as PowerPoint, Excel, Outlook, and Word

Other Helpful Experience

Experience in Adobe Site Catalyst and Google Search Console

General understanding of attribution analytics #LI-ME

EEO Employer Minority/Female/Disability/Veteran/Sexual Orientation/Gender Identity. SLM Corporation and its subsidiaries are not sponsored by or agencies of the United States of America. Sallie Mae is a drug free workplace.

Type Full-time

Location Newark, DE

Date Posted Jun 7, 2017

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