Citi TTS - NAM Regional Head of Marketing, VP in New York, New York
Primary Location: United States,New York,New York
Education: Bachelor's Degree
Job Function: Marketing
Shift: Day Job
Employee Status: Regular
Travel Time: Yes, 10 % of the Time
Job ID: 17050643
Citi, the leading global bank, has approximately 200 million customer accounts and does business in more than 160 countries and jurisdictions. Citi provides consumers, corporations, governments and institutions with a broad range of financial products and services, including consumer banking and credit, corporate and investment banking, securities brokerage, transaction services, and wealth management. Our core activities are safeguarding assets, lending money, making payments and accessing the capital markets on behalf of our clients.
Citi’s Mission and Value Proposition at http://www.citigroup.com/citi/about/mission-and-value-proposition.html explains what we do and Citi Leadership Standards at http://www.citigroup.com/citi/about/leadership-standards.html explain how we do it. Our mission is to serve as a trusted partner to our clients by responsibly providing financial services that enable growth and economic progress. We strive to earn and maintain our clients’ and the public’s trust by constantly adhering to the highest ethical standards and making a positive impact on the communities we serve. Our Leadership Standards is a common set of skills and expected behaviors that illustrate how our employees should work every day to be successful and strengthens our ability to execute against our strategic priorities.
Diversity is a key business imperative and a source of strength at Citi. We serve clients from every walk of life, every background and every origin. Our goal is to have our workforce reflect this same diversity at all levels. Citi has made it a priority to foster a culture where the best people want to work, where individuals are promoted based on merit, where we value and demand respect for others and where opportunities to develop to are widely available to all.
The Regional Marketing Head is responsible for the management and support of all marketing and communications activities for TTS across the NAM Region. The incumbent serves as the lead Marketing representative for the TTS NAM Region Head, the TTS NAM Regional Sales Head, all TTS Global and NAM Product Heads in the region and is a member of the Global TTS Marketing Leadership Team.
This person has responsibility for contributing to the development of key messages for the regional business, amplifying global themes with consistency and local context, and has responsibility for executing on marketing initiatives, drawing on standard operating processes that connect our clients and stakeholders to global perspectives, knowledge, proof points, enterprise best practices and expertise.
This senior leadership role requires close working relationships with key stakeholders and functional partners across the business and the company, and sound knowledge of the Treasury and Trade Solutions business and the industry that is reflected in TTS' positioning of credentials, proof-points, solutions and thought leadership to underscore strength, experience and industry leadership.
The individual's span of responsibility encompasses the regional management of content and tactics, sales collateral, channels, media, advertising, awards, polls, internal communications and event management. Regional teams should embrace the latest technology, client and industry access channels and digital tools to effectively engage at all levels within TTS, Citi, client organizations and the industry. It requires the team to work in conjunction with TTS Marketing’s Segments, Regional and product marketing colleagues to contribute and draw from a central source of content and programs that are managed jointly by those teams, and to tap into a coordinated process led by TTS Global Head of Marketing for virtual resources, technical expertise and to amplify the positive impact of their marketing efforts beyond the region.
Establish NAM Regional Marketing Strategy
- In alignment with agreed global client segment marketing and product go-to-market goals and strategies, the NAM Regional Marketing Head will develop and deliver on a regional execution plan to increase awareness of Citi and enhance perceptions of the business overall as an innovative provider of leading products and excellent client services.
Embed up-to-date TTS credentials for the region, core strategy statements and span of participation proof-points in alignment with Citi's strategy and talking points for all communications with clients, responses to RFPs, etc.
Influence regional PR strategy with strategic messaging points on the business, capabilities and solutions, relevant industry and societal issues that impact the business, and engagement with the respective client segments
Lead and prepare regional pitches for industry awards and polls that illustrate industry leadership and commitment; contribute to global pitches for overall industry recognition
Influence brand messaging and execution at a regional level, representing TTS' stakeholder and client perspectives
Lead the development of regional client segment marketing strategies in partnership with the global Client Segment marketers and the regional Client Sales teams to enable sales origination, fuel relationship up-tiering, support deal solutioning, and win industry recognition for the various business lines of TTS.
Partner with the business to craft communication and execute coordinated tactical campaigns to respond to business priorities.
- Manage the execution of marketing and communication strategies across the business in close partnership with the TTS Global Head of Marketing and TSS NAM Regional Sales Head through:
The management and staging of marketing events, webinars and conferences for the respective client segments
Relationship management of key regional publications, conference organizations, industry associations and industry commentators that operate in the transaction services industry space for both market intelligence and 'smart' sponsorship negotiation
Originating region or country specific thought leadership to share globally with relevant client sales management teams through the respective Client Segment marketing channels
Fostering close working partnerships with the regional/country Public Affairs, Event Marketing and Business Services units supporting the company to ensure alignment of messaging and optimization of support.
- The ongoing and coordinated management of the NAM regional marketing calendar and local budgets across client segments in partnership with the regional business and the TTS Global Head of Marketing to ensure transparency of any re-prioritization and trade-offs to spend in alignment with agreed business and client segment priorities.
Client Segment Strategy
Provide insights that contribute to and drive global client segment and product commercialization plans and marketing strategies.
Development and refinement of organization model to reflect evolution of business strategy and facilitate executional excellence and efficiency
Identification, development and retention of high potential staff
Management of regional Analyst resources (as required)
Risks and Controls
Own the process development and management of:
Policies and procedures to ensure that Regional Marketing remains in compliance with all regional/local legal and compliance requirement as well as brand standards.
Serve as the department’s regional point of contact with the Legal, Compliance, Internal Audit, Information Security, etc. teams across TTS.
Transformation and continuous improvement
Own the process development and management of:
- Recommending and implementing business process improvements to improve efficiency, effectiveness and enhance the experience of the clients the department services
Minimum of 10 years marketing management experience in transaction services or a related field
A BS/BA in Marketing or relevant marketing experience.
Documented record of success in senior marketing management positions(s) illustrating strategic business knowledge and engagement for a several billion dollar global financial services business
Experience leading vast, global projects spanning various functions and business partners; previous experience leading a remote team without direct reporting relationships
Traditional marketing experience a plus.
Proven ability in successfully managing a diverse team and developing talent.
Excellent project management skills. Highly organized and deadline drive, Able to manage executional details, intricate budgets and cross-functional teams.
Possess a proactive and positive attitude.
Flexibility in a fast-paced environment necessary.
Must have strong communication skills to provide clear, detailed creative direction. Ability to think creatively and use sound judgment when making business decisions.
Desire to continually challenge oneself and drive marketing programs to the next level.
Excellent written, verbal communication and presentation skills
Proven ability to work cross-functionally, as a team player whose superior communication skills facilitate working with creative and technical professionals
Detail oriented, deadline drive and able to meet multiple deadlines while staying highly organized. Adept at handling projects – dive into it, drive forward, and see it through to completion