McGraw Hill Financial Marketing Manager in New York, New York
New York City
S&P Global Ratings is a leading provider of credit ratings. Our ratings are essential to driving growth, providing transparency and helping to educate market participants so they can make decisions with confidence. Our team is responsible driving relevance, advocacy and ultimately revenue.
How do you differentiate a credit rating agency? That is the question you will answer in an industry that has thrived for over 150 years. The work you do will be intrinsic to our success, it’s the essential marketing expertise that understands how the market participant interacts with Ratings and delivers value to them throughout their workflow to drive relevance, advocacy and growth
What’s in it for you:
Establish and define digital marketing in S&P Global Ratings
Build your career as a best in class practioner, with all successes attributable
Learn from peers across our brand leading S&P Global divisions
Have the ability execute and to say “that was my success”
Design, orchestrate and execute programs including lead generation, nurture, targeted marketing outreach, account based marketing and awareness building activities, designed around the buyer’s journey and customer lifecycle.
ensure program plans meet business objectives, and are designed for maximum impact leveraging the customer and buyer’s journey to drive the desired results.
Understand the buyer’s journey and customer life cycle and demand waterfall. Must be data driven, analytical and ability to monitor and track success of programs and maintain a campaign dashboard of results and ROI of campaign.**
Work across the business to drive alignment of the marketing programs to company goals
Work with Product Marketing to understanding client needs and value propositions and convert these into marketing programs which will acquire retain and grow our client base as well as driving advocacy in the markets
Work with corporate marketing to support all corporate marketing initiatives around brand and messaging.
Candidate is required to be pro-active, have the ability work in fast-paced environment, resolve issues and manage multiple stakeholders.
What We’re Looking For:
Minimum 4-5 years’ experience implementing and managing client-facing Marketing and demand generation programs
Self-motivated,demonstrated Project Management skills
Ability to work under pressure
Experience in working with, as well as influencing and negotiating with various stakeholder groups
Strong, clear communications skills as well as the confidence to speak up to lead a discussion
Pro-activeness is required and ability to plan ahead
Solid organization skills and strong attention to detail is key
Good interpersonal and negotiation skills are required with track record of driving measurable and meaningful business results
Demonstrated excellent written communications skills, including ability to independently write or edit customer-facing or external communications.
About S&P Global Ratings
S&P Global Ratings is the world’s leading provider of independent credit ratings. Our ratings are essential to driving growth, providing transparency and helping educate market participants so they can make decisions with confidence. We have more than 1 million credit ratings outstanding on government, corporate, financial sector and structured finance entities and securities. We offer an independent view of the market built on a unique combination of broad perspective and local insight. We provide our opinions and research about relative credit risk; market participants gain independent information to help support the growth of transparent, liquid debt markets worldwide.
S&P Global Ratings is a division of S&P Global (NYSE:
SPGI), which provides essential intelligence for individuals, companies and governments to make decisions with confidence.For more information, visitwww.spglobal.com - ratings
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