LinkedIn Marketing Lead, Agency and Channel Partners in New York, New York
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LinkedIn’s Marketing Solutions business enables marketers to connect with the world’s professionals in the most effective way. A major part of this mission is to be the definitive B2B platform, tapping into our hyper growth as a professional content publication platform, and prospect nurturing capability.
In this role, you will be a leader within the Global Marketing team and drive the strategy and execution of our Agency and Channel Partners go-to-market. We’re looking for a high energy, passionate professional with exceptional audience marketing, communication and project management skills. You will drive end-to-end strategy and execution across a broad range of stakeholders from marketing, PR, product, field sales and agency teams as well as external partners, such as global media holding companies and ad partners.
As the marketing lead, you must have deep understanding of the advertising and media agency landscape, experience in digital and offline B2B marketing and communications, as well as in-person client programs.
Develop and execute annual multi-tier agency and channel partner marketing plan
Develop and execute programs that drive awareness, build relationships, create new leads and help close business
Develop content for agency and industry marketing programs that address critical needs of each sub-vertical
Own agency specific event engagement
Drive the creation of internal and external communications and materials
Have deep knowledge of industry trends and best practices
- 8+ years of marketing experience with digital/online advertising, events, social media, advertising technology
Strong knowledge and connections within agency advertising industry
High interest and understanding of B2B marketing, online advertising and social media marketing
Solution-oriented with ability to structure and simplify complex issues
Experience with partnering and/or leading major events and important industry groups
Strong ability to prioritize and deliver results within a fast-paced, dynamic environment
Highly effective and influential as a cross-functional leader and stakeholder
Can be NY or SF based