LinkedIn Marketing Lead, Agency and Channel Partners in New York, New York

LinkedIn was built to help professionals achieve more in their careers, and every day millions of people use our products to make connections, discover opportunities and gain insights. Our global reach means we get to make a direct impact on the world’s workforce in ways no other company can. We’re much more than a digital resume - we transform lives through innovative products and technology.

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The Team

LinkedIn’s Marketing Solutions business enables marketers to connect with the world’s professionals in the most effective way. A major part of this mission is to be the definitive B2B platform, tapping into our hyper growth as a professional content publication platform, and prospect nurturing capability.

The Role

In this role, you will be a leader within the Global Marketing team and drive the strategy and execution of our Agency and Channel Partners go-to-market. We’re looking for a high energy, passionate professional with exceptional audience marketing, communication and project management skills. You will drive end-to-end strategy and execution across a broad range of stakeholders from marketing, PR, product, field sales and agency teams as well as external partners, such as global media holding companies and ad partners.

As the marketing lead, you must have deep understanding of the advertising and media agency landscape, experience in digital and offline B2B marketing and communications, as well as in-person client programs.

Responsibilities:

  • Develop and execute annual multi-tier agency and channel partner marketing plan

  • Develop and execute programs that drive awareness, build relationships, create new leads and help close business

  • Develop content for agency and industry marketing programs that address critical needs of each sub-vertical

  • Own agency specific event engagement

  • Drive the creation of internal and external communications and materials

  • Have deep knowledge of industry trends and best practices

Basic Qualifications

  • 8+ years of marketing experience with digital/online advertising, events, social media, advertising technology

Preferred Qualifications

  • Strong knowledge and connections within agency advertising industry

  • High interest and understanding of B2B marketing, online advertising and social media marketing

  • Solution-oriented with ability to structure and simplify complex issues

  • Experience with partnering and/or leading major events and important industry groups

  • Strong ability to prioritize and deliver results within a fast-paced, dynamic environment

  • Highly effective and influential as a cross-functional leader and stakeholder

  • Can be NY or SF based