IBM IBM Digital Strategist - Digital Marketing and Communications in New York, New York
Talent Acquisition is undergoing a huge transformation and we are looking for a talented Digital Strategist to join our Technology and Experience Team in IBM Talent Acquisitions. The Digital Strategist at IBM will collaborate with teams of Marketing/Talent Acquisition Professionals for planning a comprehensive digital marketing plan that supports the integrated marketing plan of IBM Talent Acquisition Team. The Digital Strategist works closely with other team members, including the team leader, the campaign leader, and the content marketer, as well as business unit (discipline) and HQ roles, to execute, measure, and refine the digital marketing plan. In addition to taking full responsibility for the team’s digital plan, the Digital Strategist works closely with other members of the discipline outside the team, sharing best practices, learning tool sets, and evaluating campaign performance. Responsibilities
Develop a plan to build our IBM Talent Acquisition digital eminence and execute:
You will be the point of contact with media channels for interviews and case studies and business initiatives
You will develop market-facing content including presentations, web pages, datasheets, whitepaper, and videos.
You will spend time on-site creating high-quality video and photos.
Develop and Assist the planning to build a recruiting-first culture and execute at a high level:
You will develop/integrate/utilize assets, tools to help all employees within IBM's Talent Acquisition organization.
You will enable Talent Acquisition professionals to speak at conferences, webinars, and meetings by building a repository of assets and talking points.
Community leader to help streamline our internal communications and collaboration.
You will develop and execute on the strategy and content development with Talent Acquisition leaders and their work streams.
You will work with different Talent Acquisition leaders and engage with community members to identify education, updates and announcement to be shared within the different targeted communities, in a variety of formats, including, but not limited to, community calls, blog post, forums, and more.
Digital Marketing for IBM Talent Acquisition’s Service and Products
You will develop digital marketing strategies that combine creative storytelling with data-driven results
You will help develop product positioning and messaging based on knowledge of our products
You will develop service and product assets in collaboration with our designers
You will create and expand our go-to-market campaigns
You will brainstorm new ideas and innovative ways to engage and grow our clientele
Preferred Locations: Raleigh, NC Boston, MA. San Francisco, CA. Austin, TX
5+ years experience in digital marketing
Digital experience with emphasis on media planning, online journeys, programmatic marketing
Expert understanding of digital marketing tactics
Preferred experience in multi stakeholder environment with programs spanning people, process, platforms and content
Excellent written and verbal limited to coordinating webinar, event material, marketing and promotion skills, including the ability to translate ideas into various mediums (PPT, blogs, videos, email, webpage) for effective audience appropriate consumption
Ability to quickly write copy for social media, website, blogs, ads and other digital marketing materials
Ability to work independently and manage tasks in a fast-paced environment with changing priorities and requirements
Work Locations: Austin, TX Raleigh, NC San Francisco, CA Boston, MA
IBM is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. IBM is also committed to compliance with all fair employment practices regarding citizenship and immigration status.