The Princeton Review Brand Marketing Manager in New York, New York
Reports to: VP Product Marketing
Location: New York City
Job Summary: Responsible for planning and executing the marketing strategy for The Princeton Review’s graduate level tutoring, test prep and admissions products. The ideal candidate is someone who has a strong background in building and executing integrated marketing plans, is results driven, and thrives in a fast paced environment. We are looking for a cutting-edge marketer with strategic, creative and business acumen to help take our organization to the next level.
About The Princeton Review:The Princeton Review is THE destination for college and grad bound students to make their dreams a reality. Last year alone, we helped more than 3.5 million students get into their dream college or grad school. How do we do it? Online and in-person tutoring and test prep from top-notch educators as well as more than 150 books and personalized college counseling. CEO Kate Walker is now leading the company into its next phase of growth. We need ambitious, innovative people to join our team to continue our success as an education leader. If you are passionate about education, want to give millions of students the edge they need to succeed and be part of a fast growing internet business then you’re in the right place. For more info, visit www.princetonreview.com and www.facebook.com/ThePrincetonReview, Follow us on Twitter @ThePrincetonRev
Manage the grad marketing plan including, but not limited to, promotions, media, collateral, premiums, events, direct mail, on campus activities, prospect communication, social media and book launches.
Analyze effectiveness of marketing activities on driving business results and develop strategies to optimize performance
Work closely with the product, sales and operations teams to ensure marketing activities support business objectives
Lead cross-functional marketing team to develop and execute marketing plans.
Serve as the graduate marketing expert on the national marketing team, with a deep understanding of the needs and desires of the various target audiences.
Bachelor’s Degree required, advanced degree preferred
3-5+ years’ experience
A thorough understanding of how to build and execute against a marketing plan
Able to develop and move projects forward with a high degree of independence and autonomy.
Strong project management skills with the ability to mobilize and lead teams quickly and effectively.
Prior experience with building and executing a marketing plan
Prior experience with e-commerce and global/national multi-channel retail or services brands preferred
Effective oral and written communication skills, analytical skills and financial acumen
Bring a strong passion for our mission, excitement for company, and pragmatism to the execution
Excellent time management skills, able to manage to tight deadlines in fast paced environment.
Equal Opportunity Employer
Requisition Number: CORNATK4034
Job Title: Brand Marketing Manager
Department: Corporate Marketing
Job Type: Full Time - Permanent
City: New York
State / Province: New York