Intuit Staff Business Data Analyst - Online Marketing in Mountain View, California
Come join Intuit as a Staff Analyst in the Data Analytics & Science team. We are looking for creative problem solvers with a passion to deliver advanced data-driven solutions. This position works alongside marketers and agency partners to drive business results using data for optimization and insights.
The Small Business Data Analytics & Science team drives user growth and retention using product insights and marketing channel optimization for the Small Business Group (i.e. Intuit QuickBooks). We are an exciting, growing and fun team that works with industry-leading analytics tools, techniques and best practices.
We are seeking a Staff Analyst who will partner with our Online Advertising team and drive the profitable growth of our advertising channels using data-driven tactics. As a senior member of the analytics team, the successful candidate will have a strong track record of combining advanced analytics skills and knowledge of marketing channels to optimize our acquisition campaigns.
Provide thought leadership as the subject matter expert on online advertising analytics; work directly with Paid Search, Display, Paid Social and Affiliate marketing teams, and technical/data specialists to create and execute marketing strategies
Conceptualize and lead sophisticated attribution and incrementally studies leveraging large scale (granular) advertising data
Provide the leadership team with insights regarding marketing campaign effectiveness by measuring return on ad spend (and other success metrics); lead discussions of metrics derived from statistical analyses
7+ years of experience in generating and presenting insights from marketing data; experience in advanced online advertising analytics and optimization a plus
Experience with multi-channel analytics and multi-touch attribution a plus
Advanced SQL skills to perform data segmentation and aggregation from scratch; experience working with granular web clickstream data a plus
Knowledge of programming languages and stats packages (e.g. python, R); comfortable running multiple regression analyses
Knowledge of online advertising platforms (e.g. Google AdWords, DoubleClick) and processes
Outstanding communication skills with the ability to influence decision makers and build consensus with teams
Master’s degree in a quantitative field
EOE AA M/F/Vet/Disability