Lowe's Marketing Manager in Mooresville, North Carolina
The primary purpose of this role is to lead a team of marketing leads and marketing senior specialists to develop media analytics, reporting, competitive data/assets/insights, and manage budget, forecasting, and invoice process. This position will play a role in help ing deliver total company metrics, drive traffic and optimize ROI. The marketing manager will possess analytical skills, problem solving agilities, and will demonstrate how to utilize, interpret and action off of data on a regular basis. This individual will also possess strong leadership skills, working cross functionally across the organization to delivery results, as well as direct responsibility of team members. This role drives sales and profitability by helping to optimize media plans and marketing tactics that drive in-store and online demand/traffic and requires a deep understanding of competitive trends, market trends and media trends to ultimately deliver total company KPIs.
Responsible for collaborating with the Insights team in the management of the media mix model to drive actionable learnings and a deeper understanding of the role of each channel - as well as what categories and messages resonate with each customer .
Works closely with media agency and Planning team to develop media analytics and reports to help optimize media plan – including weekly spend and pressure by category .
Responsible for development of competitive analysis and insights to assist Omni Activation team as they bring the marketing plan to life.
Manages the Marketing budget, forecast, and invoice process.
Selects and manages employees who report direct; as well as works cross functionally daily across a highly complex matrix organization to deliver results; ultimately accountable for delivering and executing upon the marketing strategy
Liaises with other cross-functional managers to ensure that marketing activities are integrated with other parts of the business and align with corporate objectives
Drives Marketing projects to completion by leading, directing, evaluating, and developing a team of marketing professionals that effectively implement the marketing strategy and deliver on enterprise objectives
Manages a multi-million dollar expense budget and ensures that Marketing funds are appropriated in the most cost-effective and impactful manner
Requires deep understanding of each channel (mass and digital) and an evolving knowledge of channels consumers interface with regularly which shifts day to day
Demonstrates the ability to pivot quickly and adapt to the changing demands of the consumer based on how the customer is voting with their wallet (financial performance) as well as how the customer is voting with their time (e.g. how the customer chooses to consume the media)
Required Minimum Qualifications:
Bachelor's Degree in Business, Communications, Marketing or related field.
3 - 5 years of experience in Marketing or related field; including media planning or analytics
5+ years experience in the Retail Industry
Lowe’s Companies, Inc. (NYSE: LOW) is a FORTUNE ® 50 home improvement company serving more than 17 million customers a week in the United States , Canada and Mexico . With fiscal year 2016 sales of $65.0 billion , Lowe’s and its related businesses operate or service more than 2,375 home improvement and hardware stores and employ over 290,000 employees. Founded in 1946 and based in Mooresville, N.C. , Lowe’s supports the communities it serves through programs that focus on K-12 public education and community improvement projects. For more information, visit Lowes.com .
Job ID: 1263780BR
Line of Business: Corporate
Job Category: Marketing
Department: 0316 - Category & Services Mktg - Bui
Employment Type I: Regular
Employment Type II: Full-Time
Location #: 1999
Location Name: CSC-Mooresville
Lowe’s is an equal opportunity employer and administers all personnel practices without regard to race, color, religion, sex, age, national origin, disability, sexual orientation, gender identity or expression, marital status, veteran status, genetics or any other category protected under applicable law.