NJ Employer Chief Marketing Officer in Madison, New Jersey

41088Realogy Franchise Group LLCRealogy Holdings Corp. (NYSE: RLGY) is a global leader in residential real estate franchising and brokerage.Realogy Franchise Group (RFG) consists of many of the best-known industry brands including Better Homes and Gardens Real Estate, CENTURY 21, Coldwell Banker, Coldwell Banker Commercial, ERA, and Sotheby's International Realty.NRT, a subsidiary of Realogy Corporation, is the nations largest residential real estate brokerage company. We own and operate companies in more than 50 of the 100 largest metropolitan areas in the United States. NRT and its affiliated companies, marketing partners and joint ventures provide mortgage, title, insurance, escrow, warranty, relocation and concierge services to NRT's family of companies.Collectively, Realogy's franchise system members operate approximately 14,100 offices with nearly 273,200 independent sales associates conducting business in 112 countries and territories around the world.RFG and NRT are currently seeking a talented, growth-oriented Chief Marketing Officer (CMO) to work out of our Corporate Headquarters in Madison, NJ.What the CMO Will Do and Need:This position reports directly to the RFG President and CEO with an indirect reporting line into NRT. In collaboration with brand presidents and CMOs, the RFG CMO will drive short and long term marketing strategies that create buzz for our brands (both franchised and company-owned brokerages), which will in turn result in revenue and market share growth across all our brands. The CMO will also oversee the companys broader thought leadership and positioning strategies, and will liaise with other functional areas as needed to provide strategic marketing support to drive operational excellence and profitability.The CMO is part of the RFG Leadership Team and interacts with Executive Leadership as well as Board Members. The CMO will provide the leadership to and have oversight of all aspects of marketing, including brand strategy and positioning, creation and execution of campaigns (including digital, print, mobile and PR), measurement of marketing outcomes, customer analytics and satisfaction, and tactical campaigns to support key broker offices.If you possess a strong entrepreneurial spirit and a successful track record of formulating and leading marketing strategy in a dynamic environment, we want to talk to you.Various Responsibilities:The RFG CMO will collaborate with brand presidents and CMOs to:Create an overall vision and strategy for Realogys portfolio of brands that enables growth and differentiation. The strategy will encompass identity, tone of voice, visual representation, value proposition evolution and other key elements.Driving top-line and bottom-line business results.Foster innovation across the 5 brands based on their unique value propositions and positioning.Provide strategic counsel on the brand and broker-owned business marketing plans to support growth, optimized spend and profitability.Build capability across brands and provide oversight for all marketing campaigns and activities, including mobile, online, email, print and television advertising.Ensure that all marketing activities are timely, compelling and relevant.Identify target growth opportunities and segments based on brand personality and opportunities.Drive the use of the latest technology to effectively deliver company messaging to target audiences, including mobile, video, social, gaming, search, real-time media buying, reputation optimization, metrics, original content, ad retargeting, SEO and SEM.Support alignment between the franchised brands and owned brokerages across:StructureResource allocationTool/program usageStrategic focusThe CMO will develop and manage capabilities to capitalize on Realogys position as the only multi-brand company in real estateCollaborate with RFG and Realogy leadership to develop and maximize the companys thought leadership position in the industry.Set strateg