Experian Marketing Specialist in Lincoln, Nebraska

Description

Experian Marketing Services’ Targeting division is on a mission to help modern marketers deliver the best data-driven interactions possible with their customers and prospects – meeting people with the right message wherever they may be. Over the past 40 years, our data and marketing technology has been leveraged by over 10,000 leading brands around the globe to deliver powerful marketing campaigns across direct mail, online, mobile, email, and television. As a formidable leader with privacy expertise in marketing data, identity management, media activation and campaign measurement, Experian Marketing Services’ Targeting division provides employees endless ways to make a meaningful impact on the world of marketing. Interested in living your passion and helping change the way advertisers do their job? Consider joining Experian, one of Forbes’ 100 Most Innovative companies, and taking your career to new heights.

Product Marketing Manager

We are looking for an amazing, data-driven marketer to super-charge our marketing department. In this unique role, you will have the opportunity to wear many marketing hats in order to take our organization to the next level. By becoming an expert on the products and services we provide to other marketers, you will be responsible for the following:

  • Produce content that provides value to our customers and attracts new clients, too. Content will include videos, blog posts, whitepapers, reports, webinars, and infographics.

  • Build and manage the company’s social media footprint, including Facebook, Twitter and LinkedIn

  • Manage and improve organic search engine performance and goal-setting based on click-through rates, traffic and conversions

  • Launch various email campaigns to our clients and prospects and grow our email list organically

  • Together with our product team, educate both internal and external stakeholders about our product features and their benefits. You may develop sales enablement documentation, case studies, product videos, website copy and training curriculum.

  • Measure and optimize the effectiveness of our paid advertising campaigns including paid search, display and sponsorships

  • Play an important role in our industry and partner event strategy, including event planning, logistics, design and vendor management

  • Manage the graphic design needs of the team such as video editing, presentations, signage, and trade show collateral

If you have a passion for marketing, the ability to move fast, produce tangible deliverables, and a personal interest in staying up-to-date on the latest marketing trends, then this role is for you! Our high-energy team is looking to add another well-rounded ‘change agent’ to the crew. This position offers many learning opportunities, high visibility and reports directly to the Director of Marketing.

Knowledge, Experience & Qualifications

Required Skills:

  • Bachelor’s degree, preferably in marketing, journalism, business, advertising or graphic design

  • 2-4 years of professional experience

  • Strong verbal and written skills

  • Location: Lincoln, NE or Schaumburg, IL

Preferred Skills:

  • Adobe Creative Suite knowledge

  • Video editing skills or a willingness to learn

  • Strong Powerpoint and Excel skills

  • Experience in digital advertising and marketing communications

Read to apply?

Send your cover letter, resume and any additional relevant materials (such as a personal blog or portfolio link).

For more information, please visit, http://www.experian.com/marketing-services/targeting.html.