Shire U.S. Launch Lead, Lanadelumab in Lexington, Massachusetts
Lanadelumab Launch Lead
The individual in this position will serve as the U.S. launch lead for Lanadelumab, an investigational product for the treatment of Hereditary Angioedema (HAE). This person will lead the development and execution of the U.S. launch strategy, working closely with the Global marketing team, and cross-functional stakeholders.
This individual will collaborate closely with the other HAE brand leads in a growing portfolio of brands (CINRYZE, FIRAZYR, and KALBITOR). This individual will work closely with the other HCP leads on cross product promotions to ensure optimal portfolio positioning. In this capacity, the individual helps guide both individual brand efforts to ensure each brand is optimized and stays out of conflict with other brands.
The individual is also responsible for working closely with the patient services team to ensure our cross brand patient services are aligned to core brand strategies and help to improve the patient experience.
As the U.S. Lanadelumab brand lead, this role will require core brand leadership including brand development, strategy, and execution of initiatives with a patient centered approach. This will require having an in depth understanding of the HAE patient journey, market research insights from HCPs, as well as the ability to develop and execute innovative programs that effectively position Lanadelumab and the broader portfolio of HAE products. This position is critical in leading the U.S. launch of lanadelumab and continuing to grow Shire’s market leading HAE Portfolio in the U.S.
This individual will be responsible for developing, executing and maintaining all Lanadelumab budgetary goals.
In addition, the U.S. Lanadelumab lead will:
Develop and implement marketing strategies and programs that drive the successful launch of Lanadelumab
Lead annual strategic brand planning for Lanadelumab
Utilize analytics to understand impact of Lanadelumab and optimize strategies, messages and programs
Identify customer insights and unmet needs to drive innovative program development, both personal and non-personal, to drive new patient starts
Responsible for the conceptualization, creation (both individually and through agency partners), market rollout and tracking of marketing initiatives
Effectively manage outside consultants and agency partners
Oversee promotional review with CMLR and inventory management
Work across the marketing team to develop and implement HAE Portfolio Guidelines
Maintain and evolve existing marketing initiatives to improve efficiency and optimize impact
Responsible for accurate budget management of projects/initiatives and regular reevaluation of budget progress including monthly and quarterly projections
Strong written and verbal communication skills, including the ability to present concepts and ideas in a clear, succinct and organized manner
Ability to lead and motivate a cross-functional teams including holding individuals accountable and ensuring the delivery of high quality and timely results
Strong track record of development and execution of marketing materials and programs.
Ability to work successfully with cross-functional teams including legal/regulatory/medical promotional review teams, Training, US and Global HAE Marketing and cross-functional counter-parts
Strong agency management
Experience developing and applying HCP Positioning, Branding and Messaging
Ability to understand and apply key insights to advance strategy and tactical programming
Demonstrated emotional intelligence
5+ years of product management
Product Launch Experience
Rare Disease experience desirable
MBA preferred BS required
Equal Employment Opportunity
Shire is an Equal Opportunity Employer committed to a diverse workforce. Shire will not discriminate against any worker or job applicant on the basis of race, color, religion, gender, national origin, ancestry, age, sexual orientation, marital or civil partnership status, pregnancy, gender reassignment, non-job related mental or physical disability, genetic information, veteran status, military service, application for military service, or membership in any other category protected under law.
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Shire is committed to working with and providing reasonable accommodation to individuals with disabilities. If, because of a medical condition or disability, you need a reasonable accommodation for any part of the application process, or in order to perform the essential functions of a position, please call 484-595-8400 and let us know the nature of your request and your contact information.
Shire is the leading global biotechnology company focused on serving people with rare diseases and other highly specialized conditions. We strive to develop best-in-class products, many of which are available in more than 100 countries, across core therapeutic areas including Hematology, Immunology, Neuroscience, Ophthalmics, Lysosomal Storage Disorders, Gastrointestinal/Internal Medicine/Endocrine and Hereditary Angioedema; and a growing franchise in Oncology.
Our employees come to work every day with a shared mission: to develop and deliver breakthrough therapies for the hundreds of millions of people in the world affected by rare diseases and other high-need conditions, and who lack effective therapies to live their lives to the fullest.