Reynolds Consumer Products Vice President of Customer Marketing in Lake Forest, Illinois

Job Title: Vice President of Customer Marketing City: Lake Forest State: Illinois Job Description

Job Title: Vice President of Customer Marketing

City: Lake Forest / State: Illinois

Job Description

Join Reynolds Consumer Products…a world of opportunities! At Reynolds Consumer Products we are passionate about achieving results and have fun winning as a team! We provide amazing job opportunities for growth with competitive salaries and benefits in an exciting, dynamic, fast-paced, and fun workplace environment. Are you looking to build a strong career? Then we have an opportunity for you! We currently have an opportunity for a Business Unit Vice President of Customer Marketing to join our Hefty Business Unit at our headquarters in Lake Forest, IL.


The Business Unit Vice President of Customer Marketing reports to the Business Unit President and is responsible for the overall strategy, leadership, business development, growth, and execution of Reynolds Consumer Products sales initiatives. The Business Unit Vice President of Customer Marketing will establish the long-range planning and attainment of sales goals and objectives to achieve return on investment and maximum profitability of the division. This position provides leadership, subject matter expertise and influence across RCP by setting business expectations for the creation of new business development/opportunities that support RCP’s long-term strategy. The Business Unit Vice President is also a key participant in overall BU long term strategic planning.


The Business Unit Vice President of Customer Marketing for Hefty BU will be responsible for:

  • Lead the business unit sales organization to meet current sales targets as well as set sales results of the business unit for future growth and prosperity

  • Develop, review and report on the business unit strategy, ensuring the strategic objectives are understood and executed by the team while maintaining the quality of:

  • The overall sales strategy of the company

  • The company’s top level operational sales plan

  • All operational plans driving towards the company sales goal

  • Directs sales staff and activities in regards to developing plans and establishing policies and objectives for sales functions in accordance with the overall strategic objectives of organization

  • Directs a matrix sales organization to ensure cross business unit resources are executing specific sales programs within agreed upon parameters

  • Presents budget to the BU President for approval and prudently manager resources within those budgetary guidelines according to company policy and within ethical corporate governance guidelines

  • Confers with BU President to plan sales objectives, to develop sales policies, and to coordinate functions

  • Evaluates the market position of competing products, services, and organizations and their marketing and sales techniques

  • Devises sales strategies and promotions to obtain maximum sales volume

  • Spearheads and assures flawless execution of the strategic business initiatives

  • Supports the overall process of management and decision making to ensure the business unit maximizes its short, medium, and long-term profitability

  • Manages the overall business development function including:

  • Positively impacting the profitability of the business unit through ensuring strategic and tactical management decisions and business development results

  • Developing and leading the business development team in sourcing, managing, and implementing new business opportunities

  • May recruit, hire, train staff, evaluate employee performance and recommend or initiate promotions, transfers, and disciplinary action. Assures disciplined and structured sales environment is created and maintained

Job Requirements


To be considered for the Business Unit Vice President of Customer Marketing candidates must possess:


  • BA/BS degree in Sales, Marketing, Business or related field.

  • MBA or other advanced degree a plus.


  • 10+ years of related professional and progressive Sales experience in the CPG industry.

  • 5+ years at an Executive level in Sales Management.

  • In depth experience of multiple channels including’ food, drug, mass, value channel and club.

  • Prior team management experience combined with a proven track record of developing, coaching and mentoring a professional sales staff.


  • Proficient in MS Office.

  • Knowledge and thorough in-depth understanding of P&L management, business strategy and sales management.

  • Excellent written and verbal communication skills, including presentation skills and the ability to communicate and influence at all levels within the organization.

  • Self-directed with the ability to work in a fast-paced environment with multiple accountabilities and multiple internal customers.

  • Self-driven, motivated and results oriented with proven ability to identifying and close new opportunities, building relationships and exceeding sales goals

  • Comfortable working with and gaining the trust of many prominent and affluent individuals including CEO's, executives, and business partners.

  • Strong organizational skills.

  • Proven ability to negotiate and close complex deals.

  • Ability to work a flexible schedule during key business deadlines.

  • Ability to travel.

  • Must be team oriented with the ability to work on high collaboration and performance teams.

Reynolds Consumer Products is an Equal Opportunity Employer EEO AA M/F/Vet/Disability.

Qualified applicants will receive consideration for employment without regard to their race, color, religion, national origin, sex, protected veteran status or disability.

Reynolds Consumer Products is an Equal Opportunity Employer that complies with the laws and regulations set forth in the following EEO is The Law Poster:

The Pay Transparency Policy Statement can be found on this link:

The poster and the supplement can be found on this link.

For applicants or employees who are disabled, or require a reasonable accommodation for any part of the application or hiring process, you may request assistance by calling us at (847)482-3550 or email

No recruiter calls or emails please.