PwC Energy Sector Marketing Director in Houston, Texas
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It takes talented people to support the US firm of the largest professional services organization in the world. Not all of us work directly with external clients. Some of our best people choose to apply their talents inside PwC.
As part of Internal Firm Services, you're serving an organization on par with many of our external clients. Our Internal Firm Services team consists of first-rate marketers, human resource professionals, computer technologists, knowledge managers, accountants, financial planners, administrators and leaders. Internal Firm Services staff are the people who make it work for the people who make it work for our clients.
PwC's Marketing and Sales function is a client-focused, high-performing team, which is strategically aligned to the Firm's priorities and passionately focused on positioning a distinctive PwC brand in the marketplace and driving long-term revenue growth for the Firm.
Marketing's job is to deeply understand our customer's needs and wants, and to turn those insights into plans and actions that generate high margin demand and elevate our brand.
We act as an enabling function to help the client serving professionals accomplish their strategies and meet their targets.
We deliver this result through creative and innovation application of deep marketing expertise, data analytics, strong program management, media, and branding knowledge.
Sector Marketing provides clients across all industry sectors (e.g. Consumer Markets, Financial Services, Health Industries, Technology) with points of view and suggested one-firm solutions to client issues that are specific to the world in which our clients work: their industry and company. The Sector Marketing Team advises sector leadership on marketing and other related strategies that address our clients' issues in innovative and interesting ways, creating an environment that drives sales, enhanced relationships and a stronger PwC brand.
Minimum Year(s) of Experience: 8
Minimum Degree Required: High School Diploma or GED
Degree Preferred: Bachelor's degree in Marketing-focused fields of study, such as Communications, Public Relations, Advertising
Demonstrates thought leader-level knowledge with, and/or a proven record of success, directing efforts in digital marketing techniques, marketing trends and industry-leading practices, emphasizing the following areas:
Developing and executing a data driven, integrated marketing strategy delivering results against strategic priorities that contribute to developing relationships, building pipeline and increasing brand equity;
Developing marketing tactics across a wide variety of functional areas of the marketing mix including: brand, digital and social marketing, public relations, analyst relations, collateral, thought leadership and sales tools, events, etc. and leading strategy to tie these initiatives together using customer journey principles and marketing automation;
Collaborating with subject matter specialists and leadership to develop messaging platforms and value propositions that are relevant and compelling and incorporate messaging throughout all communications;
Conducting competitive and market research to understand client issues, marketing dynamics and competitive strategies and incorporating this information into marketing activities to drive high impact and differentiated programs;
Understanding of relevant companiesâ€™ strategies, buying habits, executives and competitors; and,
Understanding of Marketing and Sales function, including Sales, Marketing, Brand, and Integrated Content, as well as a broad understanding of related functions and Line of Service/Sector client service offerings.
Demonstrates thought leader-level abilities with, and/or a proven record of success directing efforts in the following areas:
Creating marketing programs that are on the leading edge and leveraging the latest marketing technologies to create a greater client experience e.g. social listening, analytics, etc.;
Evaluating, analyzing and interpreting voice of the customer and market research information from a variety of sources and applying learning to drive marketing strategy;
Completing marketing impact reports including both a quantitative and qualitative analysis on how marketing programs contribute to impact on client relationships, the sales pipeline and brand awareness/equity;
Leading, managing and coaching resources including hiring and performance management;
Developing strong relationships with peers and leadership, subordinates and sources;
Working across multiple communications platforms, including social media, video and digital;
Building and maintaining relationships with highest levels of leadership, including effectively managing through a matrixed organization;
Communicating, writing, and strategizing effectively with proven specialization in writing skills in order to translate complex concepts into easy to understand and compelling messaging to support a point of view to leadership;
Developing marketing strategies and plans that deliver positive results in brand awareness and revenue growth;
Assessing marketing needs to allocate a multi-million dollar budget across multiple business units; and,
Influencing senior leadership in order to increase effectiveness of marketing activities thus driving revenue and strengthening brand in the marketplace.
All qualified applicants will receive consideration for employment at PwC without regard to race; creed; color; religion; national origin; sex; age; disability; sexual orientation; gender identity or expression; genetic predisposition or carrier status; veteran, marital, or citizenship status; or any other status protected by law.