Aon Corporation Marketing Strategist in Hatboro, Pennsylvania
Aon Is Looking For A Marketing Strategist
As part of an industry-leading team, you will help empower results for our clients by delivering innovative and effective solutions as part of our Marketing team in Hatboro, PA.
Your Impact As A Marketing Strategist
The Marketing Strategist will be will be responsible for supporting the Strategic Marketing team in all aspects of marketing effectiveness. This includes marketing program, business, and trend analysis and reporting, opportunity identification, and recommendation development
The candidate willbuild sound business cases with multiple (and sometimes incomplete) data sources. Identify gaps and opportunities and guide marketing strategies that are aligned with the business objectives. . Turn data into actionable business insights. Reduce complex data into simple visualizations that tell a complete story that then aids in decision making / strategy development. Identify process improvements in complex business / marketing processes.
- Collaborate with BU teams to access, mine and synthesize data.
- Prepares reports and graphic illustrations of findings, and presents findings to management.
- Conduct marketing program, business, and trend analysis through the use of business intelligence, customer profiling, and data analysis with a passion for analyzing and synthesizing information from multiple sources to glean insights.
- Partner with Marketing Strategy team to ensure recommendations are clear, grounded in the data, and supportive of the overall objectives
- Lead evaluations of marketing processes and identify areas of opportunity and optimization.
- Establish key marketing KPIs for identifying cause-effect relationships between financial outcomes and marketing actions to raise profitability; track results vs. goals.
- Standardize monthly marketing read-outs for all BUs, provide expert assistance to marketing strategy leads
- Standardize site metric performance and read-out
- Provide ad-hoc report development/analysis to internal business units as needed
You Bring Knowledge and Expertise
The ideal candidate will become the eyes and ears of their organization, providing valuable insights into marketing effectiveness and impact to BU goals.
A B.S. degree witha comfort level with basic statistical concepts and developing business presentations.
5+ years of experience developing insights and recommendations from marketing campaigns – ideally in a direct to consumer or business environment. He/she will be skilled at compiling and interpreting data, synthesizing complex data into digestible information, and then laying out recommended actions to drive results for Business Unit leaders.
Great teamwork skills and ability to multi-task and operate in a dynamic environment. Self-starter and ability to move projects forward and meet deadlines with little direction. Strong presentation skills (including executive presentations and sales presentations and the visual representation of data). Strong written and verbal communication skills. Basicskills with Microsoft Office Suite (Word, PowerPoint, Outlook), advanced Excel skills (to include V-Look-Ups, Pivotal Tables, etc.).
We offer you
A competitive total rewards package, continuing education & training, and tremendous potential with a growing worldwide organization.
Our Colleague Experience:
From helping clients gain access to capital after natural disasters, to creating access to health care and retirement for millions, Aon colleagues empower results for our clients, communities, and each other every day. They make a difference, work with the best, own their potential, and value one another. This is the Aon Colleague Experience, defining what it means to work at Aon and realizing our vision of empowering human and economic possibility. To learn more visit Aon Colleague Experience.
Aon plc (NYSE:AON) is a leading global professional services firm providing a broad range of risk, retirement and health solutions. Our 50,000 colleagues in 120 countries empower results for clients by using proprietary data and analytics to deliver insights that reduce volatility and improve performance.
By applying for a position with Aon, you understand that, should you be made an offer, it will be contingent on your undergoing and successfully completing a background check consistent with Aon's employment policies. Background checks may include some or all of the following based on the nature of the position: SSN/SIN validation, education verification, employment verification, and criminal check, search against global sanctions and government watch lists, fingerprint verification, credit check, and/or drug test. You will be notified during the hiring process which checks are required by the position.
Aon provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, creed, sex, sexual orientation, gender identity, national origin, age, disability, veteran, marital, or domestic partner status. Aon is committed to a diverse workforce and is an affirmative action employer.
DISCLAIMER: Nothing in this job description restricts management's right to assign or reassign duties and responsibilities to this job at any time.
Job number: 2426926
Category: Marketing & Communications
Location: United States, PA, Hatboro