BD (Becton, Dickinson and Company) Assistant Marketing Manager - Next Tier in Gurgaon, India

Job Description Summary

To provide marketing support to Next tier team

  1. Segment marketing management

  2. Coordinate with Business marketing leads

  3. Provide marketing inputs to next tier leadership team

  4. Devise quarterly marketing plans and drive execution

  5. Gather marketing knowledge and competition information through field visits

Job Description

Position Summary

The incumbent will be responsible for providing core marketing support to XBU-M2 business with specific focus on Segment Marketing, communications, content development, planning and executing promotional events, Market Intelligence, and developing and managing key customer relationships with the objective of Demand generation and increasing the market share/penetration of XBU portfolio in next tier of Indian Healthcare market. Above should be sustainable, process driven and is aligned to the regional business strategies. Alongside creating segment centric solutions to fulfill unmet needs of customers hence creating highly differentiated image for BD India in next tier of market.

Principal Responsibilities

Work with Marketing/Product Managers and Business Managers of business units to develop Marketing Strategy for XBU M2 and ensuring implementation of key strategic drivers as under;

  • Play an instrumental role in making the Annual Strategic Review( ASR) and execution of ASR actions/milestones

  • Responsible for analysing Periodic Margin - Pricing /discounting decision

  • Responsible for New/Market appropriate product launches

  • Define and implement Incentive schemes, tactical promotional schemes for internal/external customers.

  • Utilize various data points such as sales/ product/ market trends etc to develop effective sales promotional tools by understanding market/sales organization’s needs while ensuring support from marketing teams of different businesses.

  • Drive Market Intelligence in alignment with respective businesses, Gather VOC, Analyze purchase criteria of customers, Survey Customer perceptions, Understand purchase processes and cycles. Collate market intelligence to outperform competition.

  • Lead the customer relationships through field visits along with Sales team, organizing user group events in consultation with Business teams.

  • Plan and organize clinical events, market development activities, workshops and conferences in co-ordination with various business units.

  • Work with business units and enable Sales team to support the selling process by developing Content, collaterals, Profiling and mapping of customers and administering internal trainings.

Unique Skills & Knowledge

  • Excellent communication skills

  • Personal ethics

  • Business acumen

  • Influencing and interpersonal Skills

  • External relationship skills

  • Managing complexity

  • Customer focus

  • Creativity and Innovation.

  • Specially called out strong analytical skills, previous experience and competence of end to end marketing management of medical device/segment

  • Presentation skills


  • Living the BD Values

  • Building customer loyalty,

  • Drive for results

  • Business acumen

  • Entrepreneurial initiative

  • Customer focus

  • Action orientation

  • Result orientation

Contacts (Internal & External)


  • Marketing/Product managers of business units

  • National Sales Manager/Branch managers/Sales Associates

  • Business Director/Associate Director

  • Regulatory Affairs and Supply chain managers


  • Agency

  • Customers

  • Channel partners

Critical Challenges

  • Drive and own Market Development efforts.

  • Increase penetration in next tier of market in alignment with organizational goals

  • Maintain a distinct and differentiated brand image in the market

  • Improve profitability in an environment where product range is fast commoditizing

  • Ensuring adequate product availability at all times, minimizing expiry/ import costs by influencing, and working closely with Businesses and supply chain group.

Primary Work Location

IND Gurgaon - Signature Towers B

Additional Locations

Work Shift

BD is a leading global medical technology company that creates medical technology, devices and laboratory equipment for a variety of needs across the healthcare continuum. At BD, we are looking for candidates who possess passion, innovative solutions and a commitment to our one mission of improving access to groundbreaking medical and biotechnology services for people near and far, delivering state-of-the-art technology and cutting-edge research in the battle to fight and cure infectious diseases. With a global reach that extends across 50 countries worldwide, our network of professionals collaborates on effective measures to deliver enhanced patient quality such as lower health care delivery costs, improved health care and safety, and expanded health care for all. Join our company and see how you can become a part of one global mission to make a difference in human health.