Ferris State University Marketing Communication Specialist in Grand Rapids, Michigan
Working within the Extended and International Operations marketing team, the Marketing Communication Specialist plays an integral role in marketing Ferris State University’s off-campus programs and locations. The Marketing Communication Specialist assists in the development and implementation of content for a wide and ever-changing range of media, including advertising copy for print, email, web, radio, television, video, social and other channels as needed. In addition, the Marketing Communication Specialist supports off-campus enrollment by maintaining direct communication with prospective students and representing the University at recruitment events. Required: A bachelor’s degree in marketing, creative writing, journalism, public relations, English, communications, or a related field is required. One year of copywriting experience with a professional organization. Must possess strong written and oral communication skills and a strong sense of audience. Extensive knowledge of written forms and the ability to write in a wide variety of styles and tones is required. Basic understanding of marketing principles and best practices. Valid driver's license.