Brown-Forman Trade Marketing & Channel Development Manager Korea in Seoul,

Job Description:

Main purposes:

To manage a trade marketing budget and develop a strategy that provides value-adding and effective ‘in outlet’ marketing delivered to the relevant channel whilst driving profitable & sustainable growth for the portfolio of brands which is based on brand vision and trade insights.

At the same time develop emerging and new channels in the on and off premises as steered by requirements of the local strategies formulated by the team to drive new sales and top line growth opportunities


  • Trade marketing budget management and POS development for all brands

  • Effectively work with the Sales and Marketing team to ensure that strategies and directions are in full alignment

  • Analyze and appraise the effectiveness of trade marketing initiatives, and work with the sales teams to produce accurate sales/volume forecasts for promotions

  • Conduct regular market visits and compile monthly field sales on-premise activities and results, including the analysis of competitive activity in the field.

  • Open new channels opportunities for sales and increase relevance development with our current and future consumers

  • Assist on regional marketing needs and projects of adjacent markets from time to time and be able to share learnings from Korea to these markets, and vice versa

  • Attend customer meetings with relevant sales team leaders / sales reps to understand customer’s business, marketing strategies and work collaboratively to design customer specific promotions that will be mutually beneficial

  • Actively engage at the planning phase of annual marketing plans, to ensure that these plans are consistent with appropriate field sales implementation

  • Prepare draft trade marketing plans and liaise with sales team leaders on progressive phases of plan formulation

  • Participate quarterly sales meetings to introduce upcoming programs and train field team in how to promote effectively to customers with selling deck and trade brochure program

  • Contribute in agency briefings where trade marketing issues are key to success

  • Ensure that all trade marketing materials adhere to global brand standards and specificationsPrepare trade marketing support documentation for the field sales force that provides clear and effective information to aid brand building

  • Oversee the production of materials that are required to supplement trade marketing action – e.g. selling aids, brand education materials, POS/PPOS materials etc.

  • Work closely with National Sales Manager in planning and monitoring of POS/PPOS spent

  • Work with outside agency to ensure appropriate PG execution in each region

To assist ad-hoc tasks or preparation of reports as required from time to time

Qualifications & Requirements

Must Requirements:

  • University degree and above.

  • 4+ years of Experience in the FMCG or liquor selling environment.

  • Experience in conducting promotional programs.

  • Ability to handle high volume and varied work load independently within established guidelines.

  • Ability to work flexible schedule, as needed.

  • Fluency in Korean and English

Preferred Requirements:


About Brown-Forman:

Brown-Forman, founded in 1870, is a diversified producer and marketer of fine quality beverage alcohol brands. Headquartered in Louisville, KY, Brown-Forman currently employs about 4,000 people and has offices or facilities in 30 cities across the globe. Starting in the mid-1950s, the company began a series of acquisitions that would place it among the top 10 largest spirits companies in the world, selling its brands in more than 135 countries across the globe. These include many of the most well-known and best-loved wines and spirits brands, including Jack Daniel’s, Finlandia Vodka, Old Forester, Woodford Reserve, Herradura and el Jimador Tequilas, and Korbel champagnes. For more information about the company, please visit

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Brown-Forman Corporation is committed to equality of opportunity in all aspects of employment. It is the policy of Brown-Forman Corporation to provide full and equal employment opportunities to all employees and potential employees without regard to race, color, religion, national or ethnic origin, veteran status, age, gender, gender identity or expression, sexual orientation, genetic information, physical mental disability or any other legally protected status.

Business Area: ANZSEA

City: Seoul

State: Int'l

Country: Korea, South

Req Type: Exempt

AutoReqId: 3750BR