Ellucian Field Marketing Manager (MidWest) in Frisco, Texas

Auto req ID 2530BR

Posting Title Field Marketing Manager (MidWest)

Functional Area Marketing

Job Posting Location(s) US-IL-Chicago

US-IL-Wheeling

US-TX-Frisco

US-TX-Houston

US-TX-Prairie View

US-TX-San Antonio

Company Information

Ellucian is the world’s leading provider of software, services and insight to higher education. Ellucian helps the higher education community—students, faculty, and staff—achieve their goals more efficiently, effectively, and with reduced risk. Ellucian’s comprehensive suite of software solutions includes student information systems (SIS), finance and HR systems, recruiting and retention systems, among other offerings. With more than 1,500 institutions subscribing to Ellucian’s cloud services and SaaS offerings, the company is one of the largest providers of cloud-based solutions. Ellucian also supports the higher education community with a range of professional services, such as application software implementation, training, education, and management consulting. More than 2,400 institutions in 40 countries rely on Ellucian to help enable the mission of higher education.

Position Responsibilities

This role reports to the Americas Director of Field Marketing and work closely with members of Sales, Success, Operations, and Regional Marketing. This position requires a unique blend of B2B marketing, creativity and the ability to work well in a team environment managing multiple projects.

Location: Chicago or Dallas

  • Serve as a liaison with the assigned territory sales team and greater marketing organization to ensure pipeline creation goals are met

  • Help design installed base and new customers campaigns to generate leads, strengthening assigned pipeline goals

  • Drive executing account based marketing strategy against target accounts

  • Assist in the continued development and management of the customer reference repository to make outreach and maintenance more efficient

  • Drive co-marketing activities with solution partners to drive awareness and pipeline generation

  • Liaise on customer interactions, including online/offline communities, events, customer advisory boards, user groups and executive roundtables

  • Manage programs for sales and directly to customer as needed

  • Measure the impact of customer marketing activities on customer growth, retention and financial outcomes, and communicate these impacts within the organization

Position Requirements

Qualifications & Experience

The ideal candidate will have 5-8 years of professional experience, and will have a successful track record of partnering with sales and driving revenue through locally executed marketing programs. Specific experiences will include:

  • 4-5 years in marketing - B2B, high tech/SaaS or higher ed preferred

  • Experience in developing and executing marketing plans in US markets

  • Success in building and executing integrated campaigns leveraging multiple channels in which to reach your target audience

  • Excellent program management skills and ability to adhere to a schedule

  • Has excellent written and oral communication skills

  • Self-starter who takes charge of projects and sees them through to completion

  • Demonstrates creativity as well as sound organization

  • Has great interpersonal skills and enjoys working with people

  • Positive attitude and eagerness to learn

  • The desire to work in a fun, fast-paced environment on an amazing growth trajectory

  • Ability to deal with occasional ambiguity and courage to take risks and try new things

  • Passion for Higher Education

  • Proficient in Salesforce, Eloqua, and other BI tools

  • BA, BS or higher in marketing, communications, business or similar field

We’re inclusive

All qualified applicants will receive consideration for employment at Ellucian without regard to race; creed; color; religion; national origin; sex; age; disability; sexual orientation; gender identity or expression; genetic predisposition or carrier status; veteran, marital, or citizenship status; or any other status protected by law.