BASF Global Strategic Marketing – Industrial Solutions; Florham Park, NJ in Florham Park, New Jersey

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, age, citizenship, color, religion, sex, marital status, national origin, disability status, gender identity or expression, protected veteran status, or any other characteristic protected by law.

At BASF, we create chemistry through the power of connected minds. By balancing economic success with environmental protection and social responsibility, we are building a more sustainable future through chemistry. As the world’s leading chemical company, we help our customers in nearly every industry meet the current and future needs of society through science and innovation.

We provide a challenging and rewarding work environment and are always working to form the best team—especially from within, through an emphasis on lifelong learning and development.

And we are constantly striving to become an even better place to work. BASF has been recognized by Forbes Magazine as one of America’s Best Employers in 2016. Come join us on our journey to create solutions for a sustainable future!

Where the Chemistry Happens…

The BASF division of Care Chemicals offers a broad range of ingredients for hygiene, personal care, home care, industrial & institutional cleaning, and technical applications. We are the leading supplier for the cosmetics industry, as well as the detergents and cleaning agents industry and support our customers worldwide with innovative and sustainable products, solutions, and concepts. The division’s high-performance product portfolio includes surfactants, emulsifiers, polymers, emollients, chelating agents, cosmetic active ingredients, pigments, and UV filters. Superabsorbents developed for the full spectrum of hygiene applications complete the range. We have production and development sites in all regions and are expanding our presence in emerging markets. Further information is available at

Global Strategic Marketing – Industrial Solutions (1701860) – Florham Park, NJ

This is a newly created global marketing role for our Industrial Solutions business.

Formula for Success: You Will…

  • Develop Strategic Business Unit (SBU) strategy (EMG – Agricultural Chemicals) and EM go-to-market strategy.

  • Establish IP strategy, trademark, and branding strategy.

  • Manage ideation process and provide market insights to steer innovation pipeline.

  • Responsible for Strategic Controlling reporting for the SBU globally.

  • Decide on and manage strategic partnerships.

  • Lead business case development for capital investments.

  • Act as launch manager to guide project teams through innovation process

  • Plan, monitor, and coordinate global product launch with Project Teams.

  • Set value proposition and initial price points.

  • Define pricing strategy and business model

  • Give guidance on regional value pricing (e.g., Unique Value Proposition, Value Curves).

  • Coordinate global pricing of Global Key Accounts vs. Regional Key Accounts.

  • Decide on general customer interaction/business rules and overall brand, sales support, and lobbying strategies.

  • Provide global communication content.

  • Derive strategic competitor and customer insights with Market Intelligence support.

  • Engage with Operational Marketing for detailed regional information.

  • Monitor global marketing effectiveness.

  • Share global best practices.

Create Your Own Chemistry: What We Offer You…

Adding value to our customers begins with adding value to you. You@BASF is the suite of benefits, perks, programs and unique opportunities we offer to support you—the whole you—in all stages of your life and career. With you@BASF, you create your own chemistry.

The total rewards that you receive as a BASF employee go way beyond a paycheck. From competitive health and insurance plans, to robust retirement benefits that include company-matching contributions, to making sure you never stop learning, we believe investing in you is investing in our success. Working for a large, global organization, you’ll have a chance to grow professionally and personally, expand your network and build a rewarding and dynamic career.

Qualifications - BASF recognizes institutions of Higher Education which are accredited by the Council for Higher Education Accreditation or equivalent

Ingredients for Success: What We Look for in You…

  • Bachelor’s degree required, MBA or equivalent preferred

  • Minimum 2 years experience required. Industry experience in marketing, technology, business management preferred

  • Very strong business acumen

  • Strong communication and collaboration skills

  • Experience in strategy and/or demonstrated strategic thinking

  • Ability to work independently as well as work collaboratively in cross functional teams within a global matrix organization

  • Solid understanding of both commercial and technical business complexities.

  • Travel 15%


Job: MARK - Marketing

Organization: N-EMN-Care Chemicals NA

Title: Global Strategic Marketing – Industrial Solutions; Florham Park, NJ

Location: NJ-Florham Park

Requisition ID: 1702333