Fortive Corporation Digital Marketing Specialist in Everett, Washington

Digital Marketing Specialist

About Us:

Fluke Corporation is the world leader in the manufacture, distribution and service of electronic test tools and software. We are a dynamic market leader with sound financial health. The Fluke brand has a reputation for portability, ruggedness, safety, ease of use and rigid standards of quality. A wholly owned subsidiary of Fortive Corporation ( www.fortive.com ), Fluke is a multi-national corporation headquartered in the greater Seattle area. We offer an entrepreneurial environment that is team-centered, customer-driven, quality-focused, and growth-oriented. It is driven by the phenomenally successful Fortive Business System. Working at Fluke gives you access to a robust career development process and challenging, “stretch” opportunities.

Description:

Fluke Corporation is seeking an experienced professional responsible for the daily coordination and execution of pay-per-click (PPC) advertising, as well as supporting digital campaign planning/optimization and other various digital marketing activities. This person will execute the tactics and strategies of the Global Marketing Organization, as well as provide data and analysis to be used in future marketing campaigns.

This position requires deep knowledge and experience in setting up, executing, and monitoring PPC campaigns in Google AdWords, Bing and Yahoo for effectiveness, efficiency, and ROI. Critical thinking is a necessity and regular reporting on performance/contribution to team stretch goals is required.

Responsibilities:

  • Create, manage, analyze, optimize and report on PPC campaigns in Google AdWords and other search platforms in order to maximize ROI and maintain consistent throughput of qualified leads, funnel and sales.

  • Monitor and optimize placements, keywords, bids, budget caps, impression share, quality score, and other key metrics.

  • Create, monitor, and optimize PPC text and image ads to increase quality score, click-through rate, conversion rate, and sales.

  • Plan PPC campaign landing pages and optimize through experimentation

  • Assist with web purchase path optimization

  • Assist in larger-scale region-specific campaign localizations and launches

  • Determine and execute testing methodologies and reporting requirements to support paid advertising channels

  • Daily, weekly, and monthly internal reporting, as well as quantitative analysis using Excel, Domo, Google Analytics, and Google Webmaster Tools

  • Communicate, to team and management, project development, timelines, and results

  • Flexibility to handle other duties as required.

Qualifications:

Professional Competencies:

  • Passion for PPC and other digital marketing

  • Ability to analyze complex data sets and deliver actionable business recommendations

  • Desire and ability to thrive in a continuous-improvement culture

  • Passion for problem-solving, learning and educating others

  • Attention to detail and the ability to multi-task

  • Ability to work in a matrixed team-oriented environment

  • Strong written and oral communication skills

Professional Skills & Qualifications:

  • 2 Years’ tactical experience in Google AdWords

  • Proven PPC Campaign management and bid optimization experience

  • Working knowledge of Google Analytics

  • Proficiency in MS Excel, PowerPoint, and Word

Additional qualifications (not required) a plus:

  • Advanced MS Excel skills a major plus

  • Experience managing paid search for a tech or industrial B2B company

  • Google AdWords Individual Qualification a major plus

  • Familiarity with landing page and conversion optimization

  • SEO experience, email marketing or other digital marketing experience a plus

  • HTML and CSS coding

  • Experience with the stages of a sales funnel and/or customer lifecycles

Fortive Corporation Overview:

Fortive is a diversified industrial growth company comprised of global businesses that are recognized leaders in attractive markets. With more than $6 billion in annual revenues, Fortive’s well-known brands hold leading positions in field instrumentation, transportation, sensing, product realization, automation and specialty, and franchise distribution.

Fortive is headquartered in Everett, Washington and employs a team of more than 24,000 research and development, manufacturing, sales, distribution, service and administrative employees in more than 40 countries around the world. Our team grows by tackling challenges that accelerate progress and further their careers. With a culture rooted in continuous improvement, the core of our company’s operating model is the Fortive Business System. For more information please visit:www.fortive.com.

Job: Marketing / Communications

Primary Location: North America-United States-WA-Everett

Organization: Fluke

Schedule: Full-time

Req ID: FLU006023