Western Union Marketing Program Lead in Englewood, Colorado
Job Title: Marketing Program Lead
Requisition #: 1702520
Western Union (WU) is a company on the move! We believe that when money moves, better things can happen. From small businesses and global corporations, to families near and far, or NGO’s in the most remote communities on Earth, WU helps people and business move money globally. We have a rich legacy of innovation, and are continuing to develop new and more convenient ways for our customers to send and receive money through digital, mobile and retail channels. We have a combined digital and retail network that spans over 200 countries and territories. Some companies specialize in cash-based retail money transfer and others play only in digital. We are leaders in both!
Being on the Western Union team means being tenacious and goal-oriented. It means taking risks and quickly finding the path to success. It means having integrity, and finding ways to make things work. It means thriving as part of a diverse, global team of over 10,000 people who are committed to moving money for better . It means being driven to win, and to do work that makes a difference… on a global stage. Sound like you? Apply now!
We’re seeking a Marketing Program Lead based in our Miami Florida Office to:
Developing a deepunderstanding of customer needs to develop a GTM Marketing strategy.
Leverage the useof marketing analytics/competitive insights & provides commercialrecommendations to acquire new customers segments and retain use base.
Align Marketingcommunication strategy across the regions.
Accountable forproviding Qualitative and Quantitative analysis and data to help set strategicdirection.
Capture andpackaging of digital and retail commercial policies and practices to ensureefficiencies.
Leverage thedirect market research, competitor analyses and customer. experience strategyin collaboration with the CCO, digital and network teams
Must be able totranslate raw data into meaningful insights and perform deep dive dataanalysis.
6+ years ofMarketing experience
3+ ProductMarketing experience
Skills & Competencies required:
Strategic andanalytical thinking
Knowledge of the processfor identifying customer needs to fulfill those needs.
Familiarity of andability to utilize the organization's marketing information systems.
Deep understandingof the end-to-end customer journey with Digital and Retail experience.Knowledge and experience in diverse markets.
Strong knowledgeof commercial principles, including sales, product, pricing and promotion anddigital both within and outside the Financial Services
Experience in MROIdiscipline and measurement
Proven able tohave transparent and productive relationships with peers and collaboratesuccessfully across the organization
History of workingin a dynamic & demanding work to meet critical deadlines Strong analyticalskills.
Western Union is proud to be an Equal Opportunity-Affirmative Action Employer. We
are committed to equal employment opportunity regardless of race, color, religion, sex (including pregnancy or related medical conditions), national origin, veteran status, sexual orientation, gender identity, age, disability, marital status or other protected category. If you have a disability or special need that requires accommodation, please contact us at email@example.com