AT&T Lead Marketing Manager, Apple in El Segundo, California
This role works directly with Apple on a daily basis. This person needs to have a strong understanding of the creative development process and will need to build strong working relationships with their counterparts at Apple. The person in this role will need to have a thorough understanding of the AT&T brand, and will need to become the SME on Apple’s Marketing Guidelines. This is a highly visible role that requires working with multiple departments within AT&T. The ideal candidate will be a fast learner, work well under pressure, having a proven track record of managing a heavy workload, be able to quickly prioritize as needed and will work quickly to find solutions to issues as they arise. Some specific responsibilities include:
Serve as SME on Apple guidelines for iPhone and iPad. Manage all Apple provided assets.
Manage review and approval of all Apple inclusive jobs submitted through the AT&T brand site.
Manage approval of all creative submissions to Apple through the Apple job management system.
Work with 15+ internal groups on launch plans and creative updates tied to launch
SME on merchandising/POP needs for Cricket specific to Apple. Manage all creative approvals, merchandising updates, price cards, and promotional offer approval.
Manage Tracking SOC set up and Data Rate Plan SID set up and completion for any new product launch.
Manage weekly call with cross functional team to align on launch IVR messaging across all channels. Ensure brand approval.
5+ years’ Product Marketing experience within relevant industry and/or vertical
Ability to analyze sales trend and competitive intelligence data that inform the development of promotional offers that drive the attainment of sales objectives
Excellent project management skills required including ability to set and meet tight deliverables for multiple simultaneous projects while assuring accuracy and consistency in deliverables
Leadership skills to shape/lead growth vision and marketing strategy
Proficient using Microsoft products including Word, Power Point, Excel, Visio and Project
Bachelor’s Degree in Marketing, Communications, Administration or Business
Ability to travel up to 20%
AT&T is an Affirmative Action/Equal Opportunity Employer, and we are committed to hiring a diverse and talented workforce. EOE/AA/M/F/D/V