AT&T Lead Marketing Manager, Apple in El Segundo, California

This role works directly with Apple on a daily basis. This person needs to have a strong understanding of the creative development process and will need to build strong working relationships with their counterparts at Apple. The person in this role will need to have a thorough understanding of the AT&T brand, and will need to become the SME on Apple’s Marketing Guidelines. This is a highly visible role that requires working with multiple departments within AT&T. The ideal candidate will be a fast learner, work well under pressure, having a proven track record of managing a heavy workload, be able to quickly prioritize as needed and will work quickly to find solutions to issues as they arise. Some specific responsibilities include:

  • Serve as SME on Apple guidelines for iPhone and iPad. Manage all Apple provided assets.

  • Manage review and approval of all Apple inclusive jobs submitted through the AT&T brand site.

  • Manage approval of all creative submissions to Apple through the Apple job management system.

  • Work with 15+ internal groups on launch plans and creative updates tied to launch

  • SME on merchandising/POP needs for Cricket specific to Apple. Manage all creative approvals, merchandising updates, price cards, and promotional offer approval.

  • Manage Tracking SOC set up and Data Rate Plan SID set up and completion for any new product launch.

  • Manage weekly call with cross functional team to align on launch IVR messaging across all channels. Ensure brand approval.

Critical skills:

  • 5+ years’ Product Marketing experience within relevant industry and/or vertical

  • Ability to analyze sales trend and competitive intelligence data that inform the development of promotional offers that drive the attainment of sales objectives

  • Excellent project management skills required including ability to set and meet tight deliverables for multiple simultaneous projects while assuring accuracy and consistency in deliverables

  • Leadership skills to shape/lead growth vision and marketing strategy

  • Proficient using Microsoft products including Word, Power Point, Excel, Visio and Project

  • Bachelor’s Degree in Marketing, Communications, Administration or Business

  • Ability to travel up to 20%

AT&T is an Affirmative Action/Equal Opportunity Employer, and we are committed to hiring a diverse and talented workforce. EOE/AA/M/F/D/V