West Publishing Senior Director, Web Marketing in Eagan, Minnesota

Job Description Thomson Reuters Legal is on a mission to create a world-class B2B marketing organization. We have an exciting new opportunity available for the right candidate in our newly created Central Marketing organization. First and foremost, the right candidate is a strong leader, change agent, and expert in all things web and digital. This Sr. Director of Web Marketing role will be responsible for driving the digital vision, strategies, and priorities that are needed to define, develop, and optimize new and existing digital customer experiences in order to drive meaningful customer and business impact. This role will be responsible for running a central marketing web team, but will also need to work across the Thomson Reuters' matrix to align, coordinate, and deliver on the full digital customer journey. This role will lead a team that is responsible for the global strategies for web, demand generation, marketing, and ecommerce, and as such is an integral function of the Thomson Reuters Legal Central Marketing organization, as well as the overall TR web initiatives and priorities. This hands-on role will be responsible for delivering measurable marketing and business objectives by driving changes and improvements to not only what gets built, but also how it gets built, and why. Strong people leader and project management skills are critical to successfully deliver upon multiple Web initiatives simultaneously. In addition to Web expertise, this position requires a user-centric mindset, a focus on continuous improvement and ability to collaborate effectively with cross-functional global teams. Reporting to the VP, Central Marketing, an ideal candidate will also have a broad understanding of: Web strategy and marketing, including prospect journey, content marketing, personalization, conversion testing & optimization, Search Engine Marketing (SEO), and web analytics Ecommerce, including ecommerce site technology, simple merchandising, promotions and offers, testing and optimization, and hitting ecommerce revenue quota Primary Accountabilities Web Leadership - Lead the development of a world-class marketing web ecosystem and drive the organization towards a modern marketing infrastructure, and design, implement, and manage a "customer-first" architecture and user experience on global web properties. Customer Advocacy - Serve as a strong advocate for the prospects, customer and end users, leveraging quantitative and qualitative data, along with the voice of the customer, to champion customer-centric improvements and to ensure the digital customer experience continually improves. Web Marketing - Develop and execute on core traffic drivers, including SEO/PPC, etc. based on corporate, regional and go-to-market objectives. Evaluate current technologies, strategies, and integration opportunities and drive improvements that further engage and convert Web visitors. Web Content Marketing - Manage transition to new CMS platform, and establish process and approach to manage and update content, test and optimize user flows, and personalize to fit the needs of the customer Testing & Optimization - Monitor, measure, recommend and implement Web changes to support conversion optimization goals for both the prospect and customer experiences Web Evangelist - Champion, evangelize, and educate CoE stakeholders on best practices in UX design and Web Product Management that drives engagement, conversion and customer loyalty. Web User Experience (UX) - Mentor a UX/UI team that conducts experience research information architecture, interaction design. Define, design and optimize information architecture and user experience, and work collaboratively with the marketing team to champion user experience best practices. Lead UX team members in developing wireframes, concept design mockups, and clickable prototypes to illustrate the design approach, gain stakeholder buy-in and ultimately support customer engagement Tea