Charter Communications/Spectrum Sr Manager Product Marketing NETWORK in Denver, Colorado

COMPANY:Charter Communications is America s fastest growing TV, internet and voicecompany. We re committed to integrating the highest quality service withsuperior entertainment and communications products. Charter is at theintersection of technology and entertainment, facilitating essentialcommunications that connect 24 million residential and business customers in41 states. Our commitment to serving customers and exceeding theirexpectations is the bedrock of Charter s business strategy and it s thephilosophy that guides our 90,000 employees.SPECTRUM ENTERPRISEOVERVIEW:Superior, reliable, consistent services that deliver valuethat s our focus. Over the years, Charter has invested billions of dollarsin infrastructure improvements, unleashing the power of an advanced,two-way, fully interactive fiber network. By moving to this all-digitalnetwork, today s Charter customers enjoy the most HD TV channels, more OnDemand choices and the fastest internet speeds.Spectrum Enterprise Solutions builds business-to-business solutions with apeople-to-people focus, providing the bandwidth and support customers needto accelerate business. Charter s largest customers enjoy enterprise-gradevoice, video, data, network, cloud and managed services via a flexibleand secure fiber-based network.POSITION OVERVIEW:The Sr. Product Marketing Manager NETWORK role will be responsible forproducing marketing programs to promote Charter Communications commercialproducts and services portfolio. Responsibilities include creation of productmarketing strategies; go to market plans, collaboration withcross-functional teams, develop campaign strategies to drive productspecific launches. Activities may also include evaluation of integratedmarketing programs, developing and qualifying market opportunities,construction of personas and developing solutions specific commercial insightsand development of sales enablement tools. This is a highly visible individualcontributor position that requires collaborative work with other marketingteam members as well as close working relationships with product managementand development.RESPONSIBILITIES: - Supports product-specific marketing activities and ties activities tomarket success as measured by key metrics including overall growth, marketpenetration, positioning, market share and ROI. - Responsible for the product lifecycle marketing of the assignedproduct area: - translate product features into buyer benefits - segment market to identify target customers, identifyproduct-specific applications and develops target customer profiles - evaluate and articulate competitive differentiation - develops relevant value propositions, messages, positioningstatements and commercial insights - promote and sell the products through a combination of sales channelsacross all phases of the buyer s journey - Responsible for the development of the go to market strategy for theassigned product area: - evaluating integrated marketing programs - developing and qualifying market opportunities - construction of personas - developing solutions specific commercial insights - development of sales enablement tools - develop content strategy to promote product - identifies and applies the most effective marketing vehicles forprograms and activities and metrics for promoting the assigned product - designs effective strategic product incentives with internal teams todrive success - Serves as the subject matter expert for the assigned product area tosupport the development of content for external and internal marketing andpromotions activities. - Maintains thorough understanding of marketplace dynamics to help shapeproduct, marketing and sales for success: - present findings and make recommendations to team members andleadership as appropriate - manages/Perform data driven competitive intelligence and marketcomparisons and studies to be used in business cas