Robert Half The Creative Group Program Marketing Manager in Dallas, Texas

TCG is seeking a Program Marketing Manager for an agency located in Addison. The ideal candidate will have experience in managing B2B, retail or technology clients developing loyalty programs. For immediate consideration, e-mail your resume to Charlotte Young at Experience Required:

  • Bachelor's degree in Marketing, Advertising, Communications

  • 4-5 years of experience in loyalty marketing or other marketing related position

  • Proficient in all MS Office apps including Word, PPT, Excel,

  • Proficient in Adobe Creative Suite

  • Strong professional communication skills including excellent written and verbal comm

  • Ability to think strategically, creatively and proactively Responsibilities:

  • Development and execution of marketing communications plans for new participant program and promotional launches

  • Provide ongoing marketing and account development support for existing program participants, including periodic promotions, limited-time offers, marketing communications refreshes and registration incentives

  • Manage the development of marketing materials, collateral, proposals and sales presentations in support of business development efforts

  • Develop presentations which illustrate prospective Rewards Network participant business processes and consumer experience; presentations to include user flow and technical interface options, offer construct, consumer messaging and participant integration into Fuel Rewards Network program assets including online, mobile, CRM and social platforms

  • Brief and manage creative resources for program messaging and graphic design related tasks for established projects

  • Establish deadlines and track marketing communications deliverables progress from creative kickoff to delivery

  • Define success metrics, analyze campaign results and make adjustments on marketing communications components to enhance performance and results on future deployments

  • General support for Business to Business and Participant Marketing Team as needed

At TCG, we're committed to you from the moment you sign up. We won't make you work a certain number of hours or fill out piles of paperwork before we commit to you and your professional future. We believe it's important to spend time with you from the beginning in order to assess your skills, determine your strengths and figure out the type of work you want to do. Our trained staffing professionals understand that you have a real passion for your work and do their best to find opportunities that are the best fit for you. And we don't stop there. We're also available to help with your career questions, provide tips on improving your portfolio and acing interviews, and more. Plus, as one of our registered candidates, you'll have access to thousands of online training courses and books – and of course, everything is free and available when you need it.

Apply for this job now or contact our branch office at 1.888.846.1668 to learn more about this position.

All applicants applying for U.S. job openings must be authorized to work in the United States. All applicants applying for Canadian job openings must be authorized to work in Canada.

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Req ID: 04010-0009992422

Functional Role: Media Planner

Country: USA

State: TX

City: Dallas

Postal Code: 75254

Compensation: $50,000.00 to $70,000.00 per year

Requirements: Account Management