Experian Data Analyst in Costa Mesa, California
Experian® is the leading global information servicescompany, providing data and analytical tools to our clients around the world.We help businesses to manage credit risk, prevent fraud, target marketingoffers and automate decision-making. We also help people to check their creditreport and credit score and protect against identity theft.
Experian is searching for a talented Data Analyst to joinour Global Web Analytics & Optimization team. The Data Analyst will beresponsible for analyzing and reporting on the performance of Experian’s globalweb properties. The Data Analyst will collect and analyze data from a varietyof internal systems to understand how site visitors engage with our websites,thereby helping drive higher conversion and revenue.
The ideal candidate must possess a strong understanding ofrelational databases as well as the use of data warehousing and ETL methodology.
The Data Analyst will support Experian’s global B2B businesslines by performing a variety of critical data functions, including dataacquisition, data processing, data blending, and web data analysis. You willsupport a variety of business units and regions around the world, whichincludes responsibility for producing and distributing ongoing monthly reports.
Collect, process, cleanse, and standardize data frommultiple sources.
Develop, maintain, and enhance a marketing attributionmodel.
Perform quality control on data by analyzing patterns anddata discrepancies. Resolve related issues.
Produce ongoing reports, using business intelligence (BI)tools, that highlight sales and marketing KPIs, trends, and potential issues.
Perform ad-hoc data gathering and research, primarily withExcel, Access or BI tools.
Understand internal business users’ needs and translate theminto technical requirements for deploying new marketing analytics reporting.
Identify ways to improve data analysis/reporting processes,via automation or other means.
Coordinate with other global marketing teams, such asEngineering, Sales, and Demand Operations.
Generate and present multiple monthly marketing performancereports for a variety of business units and products.
Help define, implement, and maintain the company’s globalstandards for web analytics reporting.
Knowledge, Experience & Qualifications
B.S. degree in computer science, mathematics,statistics or a similar quantitative field
Expert in relational databases (2+ years’experience)
In-depth knowledge and understanding of ETL methodologyand design
Proficiency in a major programming language (e.g.Java, VB.NET)
Proficiency in SQL
Superb analytical skills, persistence in problemsolving, and ability to learn quickly and independently.
Excellent communication skills and the abilityto tell a clear story using data--both verbal and written communication skillsare critical
Produce data visualizations that communicate anddistill complex data
Ability to work with APIs
Strong presentation skills
Experience with third-party businessintelligence (BI) tools, particularly Power BI, Qlik, or Tableau
Understand fundamental concepts of statistics
Independent problem solver
Advanced proficiency in Windows and MS Office, withan emphasis on the use of Excel and Access
A strong sense of integrity, work ethic, andpositive attitude
ADDITIONAL SKILLS (NICETO HAVE)
Experience with Alteryx
Project management experience
Salesforce reporting/data extraction
Familiarity working with web analytics orclickstream data
Understanding of attribution modeling
Proficiency with data visualization tools
Experience with Adobe Analytics
Understanding of A/B and multivariate testingtechniques and measurements