BlueCross BlueShield of South Carolina Marketing Product Manager in Columbia, South Carolina

Marketing Product Manager

Position Summary

  • Responsible for planning, development, direction and management of all activities related to product development for assigned division's business.

  • Determines the demand for new or enhanced products and services through market research and analysis.

  • Responsible for the development of new/enhanced products from idea generation to implementation.

  • Projects market potential and estimates market penetration.

  • Tracks financial information on the performance of products.

  • Maintains relationships with outside product vendors.

  • May manage, direct and/or develop any or all of the following in administration/support of product development for assigned division's business: manages the collection, analysis and preparation of tracking reports for sales information and/or contests; develops and implements technology strategies that support assigned division; directs development of web-related applications as they relate to division; manages activities of staff engaged in supporting market research, product development, sales reporting and website management; responds/reviews RFPs/RFIs.

Required Education

  • Bachelor's degree in any major, OR

  • Four years of related work experience.

Required Work Experience

  • Five years of marketing research and web business work experience.

  • One year of the five years must have been in a supervisory or lead role, OR

  • Equivalent military experience in grade E4 or above.

Required Skills and Abilities

  • Excellent oral and written communications skills.

  • Strong organizational and project-management skills.

  • Ability to lead and direct others.

  • Negotiation skills.

  • Demonstrated ability to negotiate vendor agreements.

  • Demonstrated ability to lead complex project management initiatives.

  • Demonstrated ability working with health care pricing methodologies and the ability to adapt payment methodologies to non-traditional products.

  • Ability to work independently with minimal supervision.

  • Knowledge of the health care industry and the marketplace.

  • Knowledge of multiple aspects of business, including claim processing, reimbursement, benefit design, administrative and medical policies, marketing strategies and insurance regulations.

  • Microsoft Office skills.

Work City Columbia

Work State SC

EEO Statement

We are an Equal Opportunity/Affirmative Action Employer. We will consider all qualified applicants for employment regardless of age, race, color, national origin, sex, religion, veteran status, disability, weight, sexual orientation, gender identity, genetic information or any other legally protected status.