CA Technologies Field Marketing Analyst in Collyer Quay, Singapore

Do you want to help eliminate barriers between ideas and business outcomes? We want you to bring your unique experiences and creative ideas to the table. CA Technologies provides software and solutions that help our customers to develop, manage, and secure complex IT environments to increase productivity and enhance competitiveness in their businesses. It’s our aim to encourage global collaboration and results-oriented innovation, while supporting and developing our talented people and our communities. CA Technologies will empower you to drive authentic success, for both the business and yourself in the application economy.

  • Job Overview*

This position is responsible for field marketing in terms of contact list acquisition, activity scheduling, campaign planning support, product launches, campaign reporting, administration of the marketing budget, tracking of specialized marketing activities, and general support duties as determined by the Advisor, Field Marketing – ASEAN and Sales Management team.

  • Key Responsibilities*

  • Lead and deliver the creation and implementation of marketing campaigns for a specific set of customers within ASEAN

  • Will work directly with partners to facilitate co-branded marketing campaigns

  • Will be asked to provide inputs on marketing campaigns - such as lists and creating supporting content from various CA business units

  • Analyze market data to determine important campaign parameters such as target market, audience, and user description

  • Provide reporting and analysis of marketing campaigns, particularly as it relates to inquiries created, pipeline generated – working closely with sales teams to develop and hand over leads

  • Manage the rollout of product launches including organizing sales training and the distribution of sales support materials and road shows to make launches actionable with sales and their customers

  • Execute campaigns within agreed budgets

  • Analyze progress made in growth of CA business as related to marketing efforts

  • Preferred Education*

  • Bachelor's degree or global equivalent in a related field

  • Work Experience*

  • 3 or more years of experience in a field marketing role

  • Experience in partner-based marketing, digital marketing, campaign management, content creation, lead generation

  • Experience to work for an IT or Software company

  • Savvy Digital Marketing – digital events, webinar/ webcast, understanding SME.

  • Ideally, someone who has a good understanding of Cloud/ SaaS technologies

  • Regional marketing experience is desirable.

If you want to fulfill your potential, be acknowledged for your achievements, and be given autonomy to make decisions for your business and customers; if you want to work with a company that respects you as an individual - recognizing both your needs at work and your responsibilities outside of it - then CA Technologies is where you belong. At CA Technologies your passion and expertise can directly impact the business and you’ll help offer our customers practical approaches to delivering new, innovative services and value through IT.

Learn more about CA Technologies and this opportunity now at http://ca.com/careers

/ Note to Recruiters and Placement Agencies: We do not accept unsolicited agency resumes. Please do not forward unsolicited agency resumes to our website or to any of our employee. We will not pay fees to any third party agency or firm and will not be responsible for any agency fees associated with unsolicited resumes. Unsolicited resumes received will be considered our property and will be processed accordingly./